Mgr, Customer Analytics

 Salary Range: $126,547.00 - $196,148.00 

Position Summary:

The Customer Analytics Manager turns first‑party data into insights that power sustainable growth for our DTC portfolio (Albany Park, Edloe Finch, X‑Chair, Mavix, Timbuk2). Leading a Customer Analyst and partnering with Marketing and eComm, you will build the dashboards, frameworks, and read‑outs that inform core decision-making. The role is hybrid out of our HQ in Cypress, CA and reports to the Director of Growth Marketing.

Responsibilities and Essential Functions:

• Own the customer‑data roadmap and future centralized warehouse: set ingestion priorities, define schemas, and enforce data‑quality SLAs.
• Oversee, QA, and evolve marketing‑performance dashboards covering CAC, ROAS, LTV, cohort curves, and contribution margin.
• Lead design and analysis of lift tests and incrementality studies, translating findings into channel‑budget and offer recommendations.
• Build and iterate multi‑touch or geo‑based attribution models that balance statistical rigor with business usability.
• Partner with the Performance Marketing Manager to set measurement plans for new channels, audiences, and creative tests.
• Collaborate with the Lifecycle Marketing Manager on segmentation, churn prediction, and personalized‑offer scoring.
• Manage and mentor one Data Analyst; establish priorities, QA processes, and professional‑development plans.
• Present monthly insight read‑outs and opportunity backlogs to senior leadership.
• Evaluate and implement new analytics & tools that improve data capabilities.

Qualifications, Skills and Education:

Required Qualifications

• 5+ years of marketing or customer‑analytics experience in DTC or ecommerce.
• Deep understanding of advanced marketing-measurement frameworks (MMM, geo-incrementality, cross-channel attribution) and proven ability to apply them.
• Advanced proficiency in SQL and BI tools and data‑modeling for cloud warehouses.
• Proficiency in Python, R, or similar modeling languages for statistical analysis, forecasting, and machine-learning pipelines.
• Proven track record building attribution models and cohort‑based LTV analyses.
• Experience designing A/B or geo‑lift tests and communicating out results.
• Expectation of being in office 2-3 days a week along with core members of team.

Preferred Qualifications

• Familiarity with Shopify, GA4, and Klaviyo data structures or comparable stacks.
• Hands-on experience building data pipelines into a centralized warehouse or CDP.
• Understanding of contribution‑margin and order‑economics frameworks.
• Comfort applying AI/ML techniques to solve marketing problems.

Perks and Benefits:

We hope that you’re excited by the possibilities that come along with working at Exemplis! With us, TEAM comes first.  We bring integrity, passion, and excellence to work each day.  Being part of our team means living our core values and thriving in an environment of constant innovation and positive change.

In addition to our unique culture, we also offer these fun perks and benefits.

• Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.

• Hybrid Work Schedule: We support employee needs and their work/life balance so we offer the flexibility to work remotely while being onsite as needed for “collaboration days.”

• Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.

• 401(k): We match 100% up to 3% and then 50% of the next 2% deferred.

• Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!

• Observed Holidays: 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.

• Employee Discounts: We offer discounts to our employee across all of our product lines.

• Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate!

• Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.

About Us:

It all started in a small warehouse in California with just three employees, a fax machine and a bell that rang out every time a chair came down the conveyor belt. Over 25 years later, Exemplis continues to lead, innovate and disrupt an array of industries through its growing family of brands — including SitOnIt Seating, Timbuk2, X-Chair, Maverick, Mavix, Edloe Finch, and Albany Park.
From sustainable manufacturing to outreach programs and more, we strive to make a positive impact on everyone we serve. We make sure our people (and their communities) are at the core of our organization. To make a difference, we must be a champion of diversity, inclusion, service and social justice — above all else. 
Are you ready to be a part of something special? We have headquarters, offices and retail stores across the U.S. (plus a variety of flexible work opportunities). Learn more and apply today.
Exemplis is an Equal Opportunity Employer and our company adheres to the equal employment opportunity guidelines set forth by federal, state, and local laws. Read our full statement on our careers page.