Senior Commercial Data Analyst

Role: Senior Commercial Data Analyst

Location: Manchester based office – Hybrid working

Package: Up to £60k OTE

Senior Commercial Data Analyst

PHMG is continuing its transformation into a data-driven organisation, and this phase of growth requires a Senior Commercial Data Analyst with the commercial acumen and technical capability to help power our revenue efficiency and strategic decision-making. This is a high-impact role for someone who thrives at the intersection of data, sales, and business strategy.

We’re seeking an experienced data professional who can operate as a strategic partner to Sales leadership—proactively surfacing opportunities, designing workflows, and delivering analytical outputs that directly influence revenue outcomes. You will be working closely with key stakeholders to shape how data informs commercial decisions and will be a central figure in how we enable smarter selling across PHMG.

The Role: What you will do

• Stakeholder Partnership: Operate as a trusted data partner to Sales leadership—understanding their needs, identifying areas for improvement, and providing insight-driven recommendations.
• Data Strategy & Design: Lead the design of data workflows and processes to support effective campaigning, segmentation, and pipeline management.
• Lead Enablement: Build and optimise mechanisms that deliver high-quality, actionable leads, supporting revenue growth across B2B sales.
• Commercial Campaign Intelligence: Collaborate with sales and marketing stakeholders to define, execute, and measure data-enabled campaigns.
• Data Prioritisation: Develop customer segmentation models, opportunity scoring, and predictive metrics to support go-to-market planning.
• Workflow Automation: Partner with engineering teams to design and oversee the implementation of automated, scalable data pipelines.
• Cross-Functional Collaboration: Work with BI, Data Engineering, and Marketing teams to align commercial data efforts with broader business goals.
• Insight Communication: Present analytical findings and strategic insights to senior stakeholders, influencing decision-making with confidence.
• Sales Process Insight: Analyse and refine sales processes, uncovering inefficiencies and proposing enhancements to improve performance and conversion.

You will bring:

• Proven experience in a stakeholder-facing data role—particularly supporting B2B sales teams.
• Strong commercial mindset with an ability to connect data activities to business impact.
• Demonstrated success in designing and optimising data-driven sales workflows and campaigning processes.
• Excellent communication and relationship-building skills.
• Hands-on skills in data manipulation using SQL or Python.
• A clear understanding of sales process design and CRM data (Salesforce or equivalent).
• Experience in implementing or contributing to sales enablement or lead generation strategies.
• Working knowledge of data architecture and the ability to collaborate with engineering teams to deliver scalable solutions (Snowflake experience desirable).

Why PHMG Tech?

PHMG’s IT, Data & Engineering teams are evolving fast—putting people and purpose at the centre of our digital transformation. We believe in open dialogue, supportive leadership, and giving our team the freedom to shape how we work. This is your chance to be part of something impactful, in a space where your ideas matter.

About PHMG:

Established in 1998, PHMG has grown from a renowned Manchester-based business to the world’s leading audio branding agency – working with 36,000 clients in 54 countries across the globe. This expansive client list includes household names of the calibre of Samsung, Audi and Adidas, as well as SMEs in every sector of the global market. We give each of them a stellar production that combines creative copy, world-class voice artistry and an exclusive Brand-Sound-Track™ – strengthening their business identity in the most memorable, emotive way.

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