Senior Analyst - Paid Search Marketing

🛍️ Senior Analyst - Paid Search Marketing
📍 London, UK | Office-Based (Mon–Thurs, Fri-WFH)
🕒 Full-Time

🎁 Benefits: Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership Reimbursement, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more.

💼 Wayfair & The Role

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

We are looking for a Senior Analyst – Paid Search Marketing with 3+ years of experience to manage and optimize Google Ads and Microsoft Ads campaigns, specifically Paid Search and Product Listing Ads (PLA). This role is perfect for a data-driven professional with strong analytical and technical skills, capable of executing and optimizing large-scale campaigns to drive growth.

You will work closely with internal teams (Martech, Data Science, Engineering, and Creative) as well as key external platform partners to enhance performance, improve automation, and drive efficiency. The ideal candidate has experience with bidding strategies, keyword expansion, audience segmentation, and attribution modeling while understanding the changing privacy and measurement landscape.

💼 What You'll Do

• Manage and optimize Paid Search campaigns across Google Ads and Microsoft Ads, ensuring alignment with business objectives.

• Analyze performance data, identify trends, and implement optimizations to improve ROAS, conversion rates, and LTV.

• Own and enhance keyword strategies, bidding models, audience segmentation, and product feed management.

• Work with Data Science and Martech teams to refine machine learning-based bidding strategies, automation, and attribution models.

• Develop and execute A/B tests for ad copy, landing pages, and bidding strategies to drive performance improvements.

• Partner with Google and Microsoft account teams to ensure best practices, early access to new features, and continued innovation.

• Stay ahead of platform updates, privacy regulations, and measurement changes, including GA4, server-side tracking, and first-party data strategies.

• Collaborate with Creative teams to test and optimize ad formats, messaging, and landing pages.

✅ What You’ll Bring

• 3+ years of experience in Paid Search, Performance Marketing, or Digital Advertising.

• Strong analytical and technical skills, with experience in Excel (advanced), SQL, Looker, Tableau, Python, or R.

• Hands-on experience managing campaigns on Google Ads and Microsoft Ads with a strong understanding of auction dynamics and bidding strategies.

• Experience with feed management, product catalog optimization, and dynamic ad creatives.

• Knowledge of incrementality testing, attribution modeling, and marketing automation.

• Understanding of the evolving privacy and measurement landscape, including GA4, first-party data, and server-side tracking.

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.