Group Customer Strategy Analyst

Company Description

Job Description

BETTER BEGINS HERE

Crown Resorts is a great place to visit and it’s an even better place to work — a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change — for the better. Here, you’ll be part of the team, empowered to explore more, experience more, and supported by your leader to grow and develop.

The Role

We have an exciting opportunity for a Customer Analytics Analyst to join our Customer Analytics, Strategy & Finance team. This role plays a key part in driving strategic insights from customer data across all Crown properties, helping to shape marketing strategies, optimise loyalty programs, and identify opportunities to grow revenue and customer profitability.

You’ll apply advanced analytical techniques to support the customer lifecycle strategy, enhance targeted marketing operations, and improve the performance of data models. This is a hands-on role with a strong focus on continuous improvement, collaboration, and delivering actionable insights.

You will be responsible for:

• Supporting the design and implementation of customer lifecycle strategies, including offer allocation and fulfilment automation.
• Translating model outputs into actionable recommendations that optimise marketing spend across customer segments.
• Conducting pre-promotion analysis and preparing targeted patron lists for marketing initiatives.
• Performing analysis to support the development and maintenance of customer models across all properties.
• Applying advanced analytics to identify and quantify opportunities for growth, retention, and acquisition.
• Supporting loyalty program analysis and renewal processes, including tier structure and benefit optimisation.

About You

This role is ideal for a data-driven and strategic thinker with a passion for uncovering insights and driving customer-focused outcomes. You thrive in a fast-paced environment and enjoy working with complex data to solve real business challenges.

You will also bring:

• A tertiary qualification in Mathematics, Statistics, Economics, Business, Finance, or a related field.
• experience in an analytical role, with a proven ability to translate complex data into strategic recommendations.
• Strong analytical skills and confidence working with large datasets.
• Advanced Excel skills and experience with tools such as SQL, Cognos, R, Python, and Salesforce.
• Excellent communication skills, with the ability to present complex ideas clearly and persuasively.

Additional Information

What you can expect from us

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.