Insights and Measurement Data Analyst

About us:

SuperAwesome powers the youth digital ecosystem, bringing together proprietary ad and gaming products, audience insights and compliance capabilities to build a safer internet for the next generation.

We lead the market at the intersection of technology, law, media and policy, so working with us gives you a chance to shape the internet of the future. Our award-winning technology, trusted by hundreds of brands and creators, enables safer and more effective digital engagement with almost half a billion young people worldwide every month.

As specialists in the under-18 audience, we have to be as curious, fast-paced and creative as kids and teens. At SuperAwesome, you’ll be encouraged to own your impact, make each other more awesome and evolve like a kid.

At our core is the #SAFam, a community where every voice is valued, and diversity is celebrated. We prioritize individuality, fostering an inclusive workplace where everyone feels they truly belong.

What you'll do: 

As our Insights and Measurement Data Analyst, you will be responsible for helping us find and tell audience stories for our customers with the data in our estate and for the management, execution and interpretation of our portfolio of consumer measurement studies.

This involves close collaboration with our customers, data science & engineering teams, commercial teams (sales/pre-sales/partnerships), and external research partners to translate complex data into actionable insights and compelling narratives.

This is a broad and impactful role which extends across the Data and Insights team's other critical deliverables, including customer education and thought leadership. You'll also play a key role in developing our technology and methodologies, working directly with our product and engineering teams to innovate and build for the future.

In this role, you will:

Data Analysis and Storytelling

• Prepare and present detailed reports and dashboards showcasing the effectiveness of campaigns for internal and external clients
• Provide actionable insights and recommendations to clients for campaign optimization, highlighting the impact of data-driven decisions
• Synthesize diverse datasets from across our estate to demonstrate SuperAwesome’s effectiveness
• Work with our Product and Data Engineering teams to advise on the integration of measurement and insights data into our products
• Use a wide range of research and analytical tools including AI to extract, analyse and interpret data and create actionable outputs

Measurement and insights

• Serve as the internal lead for measurement initiatives, across NA and EMEA, project managing and executing end-to-end measurement studies from briefing to debrief
• Work with our Head of Data & Insight to track pacing, costs, resource allocation, proposals and benchmarking across studies
• Manage day to day relationships with external panel-based measurement vendors
• Integrate our audiences led approach within measurement
• Collaborate cross-functionally to integrate measurement findings into campaigns and business strategies, translating research findings into strategic insights that inform marketing tactics and client recommendations

Team Collaboration & Support

• Support the NA Senior Insights Manager with pre- and post-sales enablement by responding to data requests and providing client-specific measurement insights
• Support the D&I team with strong statistical skills

Who you are:

• A highly quantitative expert with 5+ years of experience in a data analysis role, specializing in quantitative market research, advanced statistical analysis, and data storytelling
• Proficient in data analysis tools such as, R, SQL and SPSS/Q (DisplayR a major benefit) - Python and/or TypeScript a bonus
• Have an experimental mindset coupled with genuine curiosity for kids and teen behavior and data
• An organized and proactive project manager with strong planning and organizational skills, adept at juggling multiple projects,and coordinating with internal and external teams
• An excellent oral and written data-led communicator with strong stakeholder management skills
• A collaborative team player who enjoys mentoring more junior members of the team, fostering their growth and sharing expertise within a dynamic environment
• Experienced in panel based ad measurement, with a genuine interest in data analysis and media performance
• Knowledge of the youth digital ecosystem is a major plus

Required Experience

• Track record of quantitative data analysis in the consumer measurement space
• Proven ability to work closely with data teams, data warehouses and SQL databases to join up data sets to find and build compelling stories
• Experience with using modern AI-based tools to boost the effectiveness and speed of data analysis and data-driven story telling
• Experience of building material for and presenting to a range of internal and external audiences

Benefits

• Total compensation potential for NYC: $100k-$125k
• 20 Vacation Days + 10 Public Holidays + Winter Break + 10 Summer Fridays
• Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers.
• Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2,000 funded HSA. Also, up to 65% employer contribution for family plans.
• Dental & Vision Plans through MetLife, fully funded for you and your family.
• 401k with Vanguard with SA Safe Harbor contribution up to 4%
• Work from anywhere for 30 days a year as approved by manager
• 30 day sabbatical for employees who have reached 7 years tenure.