Data Strategy Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About Choreograph: A Leading WPP Media Brand 

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.  

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.  

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. 

About the Role

Choreograph Turkey is looking for a Data Strategy Manager to lead data strategy development for key retail clients. This role will be responsible for designing and implementing audience-centric, tech-enabled strategies that connect media, CRM, and content efforts across paid and owned channels.
You will work closely with Choreograph’s internal Audience & Insight, Analytics, Activation, and Product teams, as well as client stakeholders, to deliver measurable business outcomes powered by data. The role requires a deep understanding of retail dynamics, 1st party data strategy, and the ability to turn complex data structures into actionable media plans.

Skills and Experience 

• Develop and maintain a Data & Tech Roadmap aligned with retail clients’ business goals.

• Champion audience-first thinking across strategy and activation teams.

• Lead 1st party data strategy including data acquisition, enrichment, and strategic segmentation.

• Ensure seamless integration of AdTech and MarTech platforms (e.g., DMP, CDP, CRM, Analytics).

• Act as a bridge between client CRM teams and media teams to connect data to outcomes.

• Collaborate with analytics teams to define measurable KPIs and ensure tracking infrastructure is in place.

• Evaluate and manage partnerships with data and tech providers in the retail space.

• Translate retail-specific needs into platform-specific media use cases.

• Contribute to measurement discussions (e.g., sales uplift, brand lift, attribution modeling).

• Educate internal and external stakeholders on how data platforms and segmentation support media strategy.

• Contribute to innovation and capability development within Choreograph’s retail practice.

Qualifications

• Minimum 4 years of experience in data strategy, digital media, or marketing technology.

• Strong knowledge of retail media, omnichannel commerce, and customer journey strategies.

• Experience with AdTech / MarTech platforms such as CDPs, DMPs, CRM systems, and analytics tools.

• Proven ability to translate data into strategy and strategy into business outcomes.

• Confident communicator with experience working directly with clients.

• Collaborative mindset; able to work across teams including analytics, content, and activation.

• Strong presentation and storytelling skills in English.

• Curious, self-driven, and comfortable working in a fast-paced, evolving environment.

Why Join Us?

• Be part of Choreograph, the data and technology engine of GroupM and WPP.

• Shape the future of data-driven marketing for leading retail brands.

• Access global tools, training, and talent across the WPP network.

• Work in a hybrid, flexible model with a culture of collaboration, creativity, and continuous learning.

If you’re passionate about transforming how brands use data to connect with customers – and want to be part of a collaborative, future-focused team – we’d love to hear from you. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.