Senior Product Designer, AI Assistant & Conversational UX (Bangkok Based)
Bangkok, Thailand
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About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Our Purpose - Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 4,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Get to Know Our Design Team:
The Design team is a diverse group of product designers and researchers that help to build Agoda’s products from our home office in Bangkok. Being a product-driven company, we constantly partner with product managers and engineers to understand user problems and design workflows, interactions, and visual interfaces.
There is always an opportunity for growth here. Focus on your craft to improve or expand your skill set, or step into a managerial role and flex your talents as a designer and driver of team projects. This is a great time to join a team that’s small enough to be scrappy and hands on, yet big enough to influence change and product strategy.
We’re building the next generation of AI-powered travel experiences, and conversational UX is central to that vision. Join our design team to help shape how users engage with intelligent travel assistants, real-time chat, and natural language interfaces across platforms.
AI-Powered Travel Experiences Team:
As a Senior Product Designer, AI & Conversational UX, you’ll lead the design of AI-driven chat that powers Agoda’s AI Assistant, trip planning & discovery, customer support flows, and proactive recommendations. You’ll partner closely with engineers, data scientists, and product managers to design interactions that feel human, helpful, and seamless.
This is a hands-on role where you’ll set UX strategy, drive complex design initiatives, and ensure our conversational experiences are intuitive, scalable, and grounded in user needs.
What You’ll Do
- Design end-to-end conversational flows across chatbots, messaging UIs, voice interfaces, and contextual surfaces on web and mobile
- Translate AI and machine learning capabilities into user-centered features with clear, guided interactions
- Build interaction models, flows, and prototypes that communicate intent and optimize for speed, clarity, and trust
- Collaborate with AI/ML, product, and engineering to test, iterate, and scale new features
- Advocate for accessibility, usability, and design quality across all touchpoints
- Partner with content team, researchers, and other designers to define content strategies for natural, human-centric dialogues
- Collaborate closely with the Design Systems team to ensure assistant UI components are scalable and deliver a seamless experience across chat and all app surfaces.
- Help define design principles and best practices for conversational UX at Agoda
- Align on design direction through data-driven decisions, leveraging research and best practices, and proactively collaborating with PMs and stakeholders to validate concepts via user testing, experiments, or data analysis
What You’ll Bring
- 5–8 years of experience in product or interaction design, with a strong focus on conversational interfaces, chatbots, or AI-driven tools
- Bring a data-driven mindset to the role, leveraging research, data, and industry best practices to inform design decisions, and extensive experience validating ideas through user testing, experiments, and analysis in partnership with cross-functional teams.
- A portfolio showcasing end-to-end design work for messaging, chat, or AI-powered user flows
- Strong systems thinking and interaction design skills — you can connect user needs with technical possibilities and design scalable solutions
- Familiarity with the mechanics and constraints of LLMs, generative AI, or natural language processing
- Experience with Figma, prototyping tools, and user research methodologies
- A user-first mindset and passion for simplifying complexity through clear design
- Excellent collaboration and communication skills in cross-functional settings
Bonus Points
- Background in voice UX, multimodal interfaces, or customer support tools
- Experience with localization and designing for multilingual audiences
- Familiarity with personalization engines or recommendation system
- Prior experience in travel, e-commerce, or large-scale B2C platforms
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Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Chatbots Data analysis E-commerce Engineering Generative AI LLMs Machine Learning NLP Privacy Prototyping Research Testing UX
Perks/benefits: Career development Team events
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