AI Marketing Lead

For social robots, the time is now: they are no longer 'science fiction'. All over the world – in universities, research labs, schools, hospitals, airports, shops, offices, hotels, and more – social robots are being explored and deployed today to help people lead better lives, support employees, delight customers, and add value to businesses, as well as provide new insights to researchers. Humans are entering a new era where interacting with machines in the most natural ways is becoming ‘normal.’ But it's still early days in this revolution. The rules are still being written, and the road ahead is wide open. Furhat Robotics has established itself as a global leader in telling the story of social robotics, and this is where you come in.

We are looking for an AI Marketing Lead with a passion for using cutting-edge AI tools to drive every aspect of our marketing strategy. You’ll be working autonomously, using your expertise in AI agents, automation, and optimization to lead our marketing initiatives with minimal supervision. This is a role for a highly independent self-starter—someone who thrives in an environment where they can take ownership, experiment, and constantly iterate on their work to deliver results.

In this role, you will be the architect of our AI-powered marketing engine. You'll use AI agents to automate tasks, GEO optimization to target the right audience at the right time, and leverage LLM reasoning to analyze ICP fit and refine content across channels. Your independence will be key, as you'll work closely with the customer success, sales, and product teams to align on goals and integrate insights, but you'll be responsible for executing and optimizing marketing campaigns on your own.

If you have an obsessive drive for pushing the limits of AI in marketing and the ability to work independently to execute and optimize campaigns, this is the role for you.

Responsibilities

As the AI Marketing Lead, you will:

• Work independently to drive traffic and engagement across digital marketing channels, using AI-powered tools to generate leads, enhance conversions, and build brand growth
• Leverage AI agents to automate and personalize lead generation across platforms, scaling outreach efforts while maintaining a high level of personalization
• Use GEO optimization techniques to ensure our marketing campaigns are precisely targeted to local audiences, driving higher engagement and relevance
• Utilize Large Language Models (LLMs) for evaluating ICP fit, optimizing content, and ensuring that our messaging resonates with the right audience across all digital channels
• Experiment with and continuously optimize marketing campaigns using AI-powered tools to improve performance and maximize return on investment
• Analyze data from prospects and customers using AI insights to adapt marketing strategies and improve customer acquisition, engagement, and retention
• Manage the digital marketing budget independently across AI-driven platforms, ensuring the most efficient use of resources
• Take full ownership of campaigns and initiatives, applying AI to maximize their efficiency and impact
• Support event planning and execution, all with a data-driven, autonomous approach

To succeed in this role, you should be or have:

• 3+ years of experience in digital marketing, with a deep focus on AI tools for automation, optimization, and insights
• A growth hacker mindset—obsessed with finding innovative ways to leverage AI tools to drive marketing performance
• You spend your evenings vibe coding, trying out new AI marketing tools, testing AI agents for automating tasks, use GEO for analytics and insights into how LLMs work for brands, etc.
• Strong experience working independently and autonomously, with minimal supervision, taking full ownership of your work
• Hands-on experience with AI agents and automation tools to scale lead generation, content personalization, and campaign optimization
• Expertise in GEO optimization and the ability to target audiences based on geographic data to increase marketing relevance
• Familiarity with using LLMs for marketing analysis, including ICP evaluation, content optimization, and enhancing targeting strategies
• A data-driven approach to defining, measuring, and optimizing KPIs
• Excellent communication skills in English, both written and spoken
• Strong collaboration skills, with the ability to work effectively with cross-functional teams (sales, customer success, product) while maintaining independence
• Deep knowledge of modern digital marketing technologies, including AI-powered analytics, CRM systems, A/B testing, and predictive analytics
• The ability to thrive in a fast-paced, constantly evolving environment where you have the autonomy to shape your projects and drive results
• A self-starter with an entrepreneurial mindset, eager to leverage AI to solve marketing challenges and deliver measurable outcomes

It would be great if you also have:

• Native or bilingual proficiency in English
• Experience marketing to academic and research audiences
• Previous experience working with startups, especially in tech or AI-related fields
• Familiarity with robots, conversational systems, or cutting-edge technology

By joining Furhat, you will be part of a high-performance, fast-moving team, driving one of the most exciting stories in technology today. With your expertise in AI-powered marketing and independent working style, you’ll play a key role in expanding our reach and advancing our mission to bring robots into the real world.

Application Deadline

We will hire the right person as soon as we find them

Eligibility:

Unfortunately we are only able to hire candidates with a valid work permit in Sweden.