Senior Product Manager - Family Engagement

We’re looking for a Senior Product Manager to join our team to take the helm of our Family Engagement team.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 200 employees spread across the UK, US, France, Australia, Canada, Singapore, the Netherlands, Romania and China.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! 

Yoto’s Product Team

The Family Engagement team is one of our “Mission Teams” at Yoto. These are cross-functional teams designed to operate as autonomously as possible. Family Engagement is all about deepening the relationship families have with Yoto – helping them get the most out of their experience and stay engaged over time.

There’s a big opportunity to create more meaningful moments across the Yoto journey – whether that’s joining the Yoto Club, discovering new features, or sharing Yoto with friends. Our focus is on making sure every family sees the value in what we offer – and keeps coming back for more.

As we grow our global community, we’re focused on building features that boost long-term engagement – increasing Yoto Club membership, encouraging successful referrals, and helping families unlock the full magic of Yoto through every interaction.



What you’ll be doing:

• Help families get more out of Yoto by leading the product strategy for Family Engagement.
  
• Own and evolve the experience around key touchpoints in the family lifecycle, including referrals, Club membership, and core account services.
  
• Be an internal champion for Yoto Club – working to increase active membership by shaping the subscription experience, experimenting with offers, and improving how we communicate its value.
  
• Optimise our referrals journey – making it seamless and rewarding to invite others to Yoto, and exploring what prompts our most engaged families to share the love.
  
• Partner with engineering to steward core family services (e.g. user authentication, account formation, family library and settings) that power experiences across the business.
  
• Work across design, data, and commercial teams to identify and address friction points – from funnel drop-offs to unclear user journeys – and deliver measurable improvements.
  
• Explore how AI can be used to boost customer experience (e.g. personalisation, prompts) and enhance PM workflows (e.g. smarter testing, insight generation).
  
• Collaborate closely with marketing and commercial stakeholders to ensure engagement features are aligned with broader go-to-market strategies.
  
• Support the scaling of our internal systems as we expand globally – making sure the foundations are in place for consistent, secure, and family-friendly experiences.
  
• Shape the team’s roadmap, processes, and metrics – helping build a healthy rhythm of prioritisation, delivery, and iteration.
  
  

What you’ll bring:

• A proven track record as a versatile product manager – comfortable juggling both external-facing features and internal systems.
  
• Experience working on subscription products – from driving adoption to increasing engagement and retention.
  
• Confident remodelling and optimising subscription offerings, including pricing, packaging, and messaging.
  
• Sharp product thinking around referrals and growth – with creative ideas for making referral flows feel seamless, valuable, and native to the user journey.
  
• Experience supporting internal services such as authentication, account management, or user identity systems.
  
• Familiarity with configuring CRM systems to support lifecycle journeys – bonus points if you’ve used Braze.
  
• Excited by the potential of AI – both in elevating customer experience and in supercharging your own workflow as a PM.
  
• Comfortable working across the full stack – from backend APIs to front-end experiences – and understanding how internal architecture shapes user outcomes.
  
• Strong analytical skills – you know how to dig into user behaviour and spot the leaks in a journey. Bonus points for SQL experience.
  
• Confident working directly with users to uncover insights and opportunities for improvement.
  
• Experience working in cross-functional teams and influencing complex roadmaps across multiple stakeholders.
  
• Strong stakeholder management skills – particularly with commercial and marketing partners – and able to drive alignment around shared outcomes.
  
• A collaborative and thoughtful communicator who brings clarity, curiosity, and momentum to the team.
  
• Excited to build tools and experiences that help families deepen their connection with Yoto – and each other.
  
  

 

Salary: £75,000 - £85,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.