Senior Analyst, Digital Marketing Analytics

Job Description Summary

Seeking a Senior Analyst to join team. The role involves analyzing digital marketing initiatives, identifying trends, deriving insights, and contributing to the strategic direction of marketing efforts

 

Job Description

Key Responsibilities

• Use data analytics to derive an understanding of customer behavior, apply segmentation and predictive methods to improve marketing effectiveness.
• Analyze digital marketing performance across various channels such as Email Marketing, Field Digital like iCVA and RTE and Content Marketing, and provide optimization recommendations.
• Analyze complex digital data sets and provide strategic insights to drive business decisions.
• Develop, maintain, and improve accurate, actionable, and insightful reporting and dashboards.
• Work closely with cross-functional teams to understand their data needs and deliver reliable, consistent data sources.
• Conduct extensive business process analysis to identify areas for process improvement and efficiency.
• Stay informed on industry trends and developments to advise management on strategies for business growth.
• Track and report business performance regularly, using findings from data analysis.
  Clearly communicate data-driven insights to stakeholders and influence decision-making processes.
• Collaborate with senior management to understand business goals and develop data-driven solutions.
• Create models to automate processes, increasing efficiency and accuracy.
  Manage and navigate complex data structures, ensuring data integrity and accuracy.
• Good understanding of Pharma data, Field activity is preferred.

Minimum Requirement

• Bachelor’s degree in marketing, Business, Statistics, or a related field. A master’s degree is preferred.
•  3-6 years Expertise in using analytics tools (Qlik, Data IKU or any ETL tool), third party media, email marketing platforms etc.
• Strong in SQL and usage of advanced excel.
• Strong analytical and problem-solving skills with high-level attention to detail.
• Exceptional written and verbal communication skills, with the ability to translate complex data into actionable insights.
• Strong ability to think strategically, analyze, and interpret market dynamics and develop key industry insights.
• Proficient in statistical analysis tools (R, Python, or similar) and data visualization tools (Tableau, Excel, Power BI or similar).
• Ability to work independently and collaboratively in a team environment.

 Desired Requirement

• Demonstrated experience as a Senior Analyst in a Business Analyst role.
• Proficient in complex SQL, Python, Alteryx, or equivalent data management tools.
• Expertise in the digital marketing landscape, with hands-on experience in the pharmaceutical industry, specifically within Commercial and Marketing analytics.
• Applied advanced analytics methods such as A/B Testing, Hypothesis Testing, and Supervised and Unsupervised classification techniques for data-driven optimizations.
• Certification or formal training in relevant analytics or business intelligence tools would be an added advantage.

 

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing