Analytics Manager, Growth Marketing

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

We are looking for a Analytics Manager, Growth Marketing to lead a team of data scientists that support our Marketing Organization. You and your team will employ sophisticated analysis and industry-leading measurement techniques - such as the measurement trifecta of experimentation, MTA and MMM - to drive the strategy and operational processes of these groups.

If you enjoy leading analytics teams and providing insight into patterns of customer behavior, we would love to see your application!

This is a full-time position reporting to the Senior Manager, Marketing Analytics. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

Our team partners with peers in marketing, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing the impact of our efforts, and highlighting improvement areas. We support our Paid and Organic Search and Shopping teams, which drive a large portion of the company's traffic and sales and is responsible for acquiring new customers. 

Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community.

What does the day-to-day look like?

• Manage a team of data scientists, providing guidance and mentorship on specific analyses, career development, and novel analytical techniques.

• Collaborate closely with Growth Marketing and Marketing Tech team management to develop strategies to sustain and grow our buyer base.

• Be an encouraging leader with a vision for our marketing measurement methodology, working with your team to help Etsy’s measurement philosophy remain innovative and best-in-class.

• Elevate the level of your team and your partners by bringing in external examples and industry perspective and ensuring we are continually refining our analytical toolkit.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• Proven success leading Analytics or Data Science teams, including experience managing data scientists and providing useful and actionable feedback. 

• Experience guiding and scaling marketing efforts and a deep understanding of performance marketing theory and practice, preferably with a focus on Paid Search, PLA, or SEO in a retail/marketplace setting. This includes but is not limited to experience with measurement techniques, such as customer lifetime value (CLV), attribution models, marketing mix models (MMM), and experimental design.

• Successful track record of distilling highly complex problems into narratives that are concise, action focused, and memorable, and express your recommendations with both conviction and finesse.

• High proficiency with advanced analytical techniques and SQL, R and/or Python.

• Ability to communicate insights to senior executives verbally, visually, and in writing.

• A trust in and dedication to Etsy’s vision, mission and values.

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.