Marketing Writer - AI Focus

BIS Safety Software is a fast-growing technology company providing leading software for the safety industry. We are looking to add a tech-savvy Marketing Writer to our expanding team. 
Who We Are  Founded in 2006, BIS is proudly headquartered in Sherwood Park, Alberta. We have developed a world class software solution by emphasizing client relationships and continuous innovation, and we are looking to continue our growth across North America and around the world.  About the Opportunity 
In this role, you will be the storyteller that captures the impact of BIS Safety Software—while demonstrating how artificial intelligence can be thoughtfully and strategically integrated into our writing workflows. You will craft compelling content using a blend of human insight and AI-assisted tools, helping position BIS as a thought leader and innovator in both safety software and modern content creation. You should have a keen eye for identifying timely, engaging topics and be skilled in prompting AI to generate tailored, high-quality content that aligns with our voice. In addition to producing great content, we value writers who can share measurable results showing how their content—and the use of AI—has helped achieve marketing or business goals. This is an in-person role based in Sherwood Park, Alberta. 
Want to stand out? Grab our attention and be creative with your application.  

What You'll Do

• Craft high-quality, long-form and short-form content including trend reports, articles, e-books, blog posts, and tip lists that drive engagement and thought leadership.
• Use AI tools to brainstorm, generate, and refine content ensuring everything aligns with our brand voice and quality standards.
• Develop and test effective AI prompts to produce factual, cited, brand-aligned, and impactful content.
• Track content performance and clearly communicate how your writing and the use of AI has supported BIS’s brand visibility, lead generation, or campaign success.
• Identify fresh, timely content ideas that resonate with our target audience and support marketing goals.
• Edit and proofread content to ensure clarity, consistency, and alignment with our tone and standards.
• Occasionally interview BIS clients to uncover meaningful insights and transform them into compelling customer stories, case studies, and spotlights
• Apply SEO best practices to improve searchability and reach of your content.
• Collaborate with marketing team members to support campaigns, social media initiatives, and editorial planning.
• Maintain and organize content calendars, ensuring deadlines are met and launches go smoothly.
• Stay current with AI writing trends and technologies, and integrate new tools and approaches where appropriate.

Who You Are

• Have hands-on experience with WordPress, including setup, management, front-end customization, back-end troubleshooting, and plugin configuration. 
• Have a keen eye for design and usability, and naturally notice how layout, formatting, and structure impact the user experience. 
• Have a strong sense for what makes content engaging, backed by some training or experience in marketing writing, branding, or communications. 
• Thrive in fast-paced, collaborative environments, and bring strong communication skills to team projects and cross-functional work. 
• Are a self-starter who takes initiative, identifies opportunities, and enjoys solving problems without waiting for instructions. 
• Welcome feedback and use it as a tool for personal and professional growth. 
• Are quick to adopt new technologies and tools, driving AI and other automation opportunities to enhance modern marketing workflows. 
• Communicate clearly and confidently, both in writing and in conversation, across a range of audiences. 
• Have experience supporting events, including planning logistics, managing registrations, and helping with promotion for both virtual and in-person formats. 

Bonus Points If You Have

• Experience in B2B SaaS or safety‑industry content
• Familiarity with marketing analytics dashboards (Google Analytics, HubSpot, etc.)
• Thought leadership content experience—white papers, industry reports, etc.

Job ID: #T202507-24MW
Why join us
At BIS, we pride ourselves in being very entrepreneurial in nature. Our office is an open environment that lends itself to collaboration and organic learning. We integrate new ideas and best practices quickly when they further the development of our software and company. This flexibility is a key part of our culture and a reflection of our insightful and collaborative team. Another key part of our culture is our purposeful avoidance of titles. We don’t use job titles as they don’t reflect the value we place on humility. And we lead with our heart, treating all our customers and team members with integrity and compassion.
We are looking for like-minded individuals who are interested in growing with us.
In addition, we also offer the following:
Comprehensive benefits packageHealth spending account Growth opportunitiesFlexible working hoursOn-the-job trainingWork-life balanceFree on-site parkingTeam Recognition PointsSocial committeeFun, open and collaborative environment

Be More Than an Employee
BIS is a company where you can not only grow your career but also share in the success you help create. Our Employee Stock Ownership Plan (ESOP) allows you to own a piece of the business and build equity in the company’s future.

We'd love to hear from you
If this describes you, please submit a creative application that is sure to grab our attention. Submit your résumé and cover letter in confidence through this posting. Visit our Careers Page to learn more. We sincerely thank all applicants for their interest, however, only applicants selected for interviews will be contacted.