UX Conversation Designer

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

User Experience

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce’s AI-first future depends on agents that are not just intelligent—but also trustworthy, efficient, and aligned with user and business goals. You’ll play a critical role in shaping how those agents are built, how they behave, and how they scale across one of the world’s most widely used enterprise platforms.

AI agents are becoming the primary interface for how work gets done. This role ensures those agents communicate clearly, behave consistently, and act responsibly—even in complex, decentralized enterprise environments.

As a Conversation Designer, you’ll work at the intersection of language, behavior, and enterprise systems—designing conversational flows, optimizing prompt interactions, and shaping how agent behaviors are governed through both natural language and deterministic logic.

Core Responsibilities

Conversational Flow & Intent Design

• Design and map conversational flows, intents, and fallback strategies that help users achieve tasks across Clouds.

• Define topic structures and support intent recognition, escalation paths, and agent-to-agent handoffs.
   

Prompt & Instruction Optimization

• Author prompts and responses that are natural, clear, and aligned with brand tone across multiple contexts.

• Analyze and optimize policy-style instructions (e.g., “never show X,” “if Y, always do Z”) for clarity, safety, and effectiveness.

• Decide when to keep prompts in natural language vs. escalate to system-enforceable policy logic ("compiler" decision-making).
   

Policy Design & Compiler Logic

• Partner with engineers and PMs to translate high-risk or compliance-critical prompts into deterministic instructions, configs, or orchestration rules.

• Help define a "compiler-like" architecture that governs what agents can and can’t say or do across workflows.
   

Agent Behavior, Personality & Tone

• Establish tone and behavioral guidelines for agent personas, ensuring consistency—even when UI is embedded in different product experiences.

• Coordinate across teams to maintain behavioral boundaries in multi-agent or multi-surface settings.
   

Pattern Library & System Scaling

• Build and maintain reusable prompt libraries, topic templates, and response structures.

• Tag and document use cases across verticals, roles, and agent actions for scalable design.
   

Data-Driven Design & Continuous Improvement

• Analyze agent performance and user behavior to improve flow coverage, accuracy, and conversational satisfaction.

• Collaborate with engineers on telemetry, evaluation loops, and qualitative review processes.
   

Cross-Functional Collaboration

• Work closely with engineers, PMs, trust teams, and AI researchers to shape prompt architecture, context-passing, and orchestration logic.

• Provide clear documentation, design rationale, and implementation guidance for teams deploying agentic experiences across Salesforce properties

What You Bring

• Experience in conversation design, UX writing, prompt engineering, or interaction design

• Strong writing and linguistic skills with an ability to balance nuance, clarity, and tone in AI output

• Familiarity with AI/ML concepts like intent recognition, RAG (retrieval-augmented generation), NLU, and orchestration

• Understanding of Salesforce platform concepts like flows, metadata, and record structures—or a willingness to ramp quickly

• Systems thinking and a passion for creating structured, scalable conversational systems

• Comfort collaborating with engineers, product managers, and cross-cloud stakeholders

• Experience in regulated industries, multi-agent coordination, and compiler design patterns
   

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $137,100 to $188,600.