Data Analyst, Marketing Measurement

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated.  Driven, with an entrepreneurial spirit.  Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

Live Nation is dedicated to building a world-class marketing organization powered by world-class marketing technology. Our mission is to connect the right fans with the right events at the right time. We aim to do this at scale for hundreds of millions of fans across hundreds of thousands of events with billions of tickets to sell.

THE ROLE

We are looking for an individual with a passion for working with Marketing Data & Technology to join our mission. Your goal will be to leverage Live Nation's wide array of data assets and global ticketing marketplaces to improve data products for the enterprise and drive success of marketing efforts.

The ideal candidate knows how to work in a product-driven team to deliver value to stakeholders, is experienced with Data ETL & Warehouse practices as well as having a solid understanding Media Measurement. Strategic efforts will emphasize optimization of data delivery practices and ongoing implementation of Data Governance principles. Independent contributions will be made in the form of supporting consumer questions, assisting with product delivery tasks, and delivering ad-hoc analyses.

This position has a deep focus on Data Management principles and practices. Candidates are expected to be comfortable gathering and analyzing large amounts of data as a core driver of delivering data products. This position requires someone with strong concepts of digital marketing and eCommerce.

People holding operational roles in Digital Media Consulting or Marketing Agencies are encouraged to apply. The career ladder for this role will present the opportunity to move into Product Management. 

We’re seeking those who are motivated to work in a fast-paced environment where precision matters, curiosity fuels innovation, and collaboration drives results. If you hold yourself to a high standard, are passionate about data-driven decision making and loves working collaboratively – with no ego – for the betterment of a team, please apply today!

WHAT THIS ROLE WILL DO:

• Product Management Support: Participate in the product delivery lifecycle for data products through requirements gathering, ad-hoc validation, and advocating for the best data consumer experience.

• Data Reliability: Support the operational outputs of ETL pipelines, ensuring that the Marketing Data entering the target system is reliable and trustworthy for downstream analysis and decision-making.

• Data Quality: Champion data integrity of the ETL process for completeness and accuracy.  Conduct regular data audits, implement monitoring processes, manage the full lifecycle of issues from discovery to resolution.

• Communication & Documentation: Collaborate with product development and technical teams to deliver user-friendly guides, training materials, and documentation for the product suite.

WHAT THIS PERSON WILL BRING:

Technical Skills:

• Comprehensive experience working with data pipelines and ETL processes from ingestion through monitoring.

• Advanced command of SQL and related analytics toolkits.  Strong preference for Databricks experience with Notebooks or similar products.

• Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data.

• Highly capable in the independent retrieval, assembly, and manipulation of data sets spanning multiple, disparate sources and technologies.

• Working knowledge of data privacy regulations, such as GDPR and CCPA, and their impact on user record processing.

Work Experience:

• Bachelor's Degree (preferably in STEM or Business) is a plus but not required + 3+ years of relevant, progressive experience

• Familiarity with SCRUM or Agile methodology as it relates to Project Delivery or Product Management.

• Firsthand access and use of ad performance data (cost/click or conversion) from media platforms such as; Facebook, Google DoubleClick, AdWords, Snapchat, YouTube, Trade Desk, Twitter/X, Spotify, Google Search, DV360, etc.

• Usage of Issue tracking with JIRA or similar tools such as Basecamp, Asana, or Wrike

• Creation of project-related assets around completed work such as documentation, diagrams, and high-level summaries.

• Experience in the ticketing and/or live event industry a plus

Behavioral Competencies

• Strong technical communication skills to effectively convey insights and recommendations to stakeholders at all levels

  Proficient in authoring documentation and written communication

  Strong sense of organization to see objectives to completion; experience in influencing team and cross-functional partners through data-driven proposals and presentations.

• Capable of managing multiple projects simultaneously and handling shifting priorities.

• Team-oriented and collaborative while also able to work independently.

• Flexible with working arrangements that blend in-person and remote collaboration across multiple geographic locations.

• Creative thinker with an ability to learn new things, assess problems, and identify proactive solutions quickly

• Comfortable leading change and getting things done

• Patient and diligent troubleshooting skills, unwilling to let go of a problem until it is solved.

• Meticulous about quality and detail-oriented view of delivered work products

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so.  As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.