Global Product Director, Product-Led Growth (100% remote friendly from Poland)

Company Description

Welcome to the good side of tech 👋

You might have heard about us, but with a different name: DocPlanner, Doctoralia, Znanylekarz... It all started 10 years ago when we asked ourselves: is anyone in healthcare thinking about patients? We jumped in and we empowered patients by giving them access to leave and read reviews about their visit. We then provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients. And today is the day in which we ask you: wanna join us in the next step of the company's history: Making people longer & healthier lives? We're coupling the latest advances in AI & LLMs to the power of the network effects of our Marketplace to transform how people approach healthcare.

 Docplanner at scale

We are leaders in 13 countries so far, and more than 90 million patients trust us every month. 210,000 specialists believe in us and our product, and so do leading venture capital funds such as Point Nine Capital, Goldman Sachs Asset Management, and One Peak Partners. And yet, employing over 3.500 people all over the globe, we managed to keep the startup mindset we started with over 10 years ago.

And why should you join us?

Because it feels good to tell your family and your friends how you made the world a little bit better. You go to bed knowing that what you do matters, and that your talents align with your beliefs.

We want to make people live longer & healthier lives, and that starts with you being you. We believe that taking the diversity of human experience into account makes a better healthcare experience for all. We’re not just different: we embrace diversity. We will encourage you to come to work your whole self, and that includes not coming to the office at all if you prefer not to, as we're 100% remote-friendly.

Job Description

Docplanner serves thousands of customers, each with unique needs and aspirations. The area you will lead focuses on maximizing the reach of our offerings, ensuring they are delivered to the right customers, in the right context, with minimal effort required on their end.

Our Product-Led Growth (PLG) teams focus on building self-serve experiences that drive engagement and scalable growth. They collaborate with Marketing, Customer Success, and other Product domains to better understand our ideal customer profiles and engage them effectively, whether by increasing awareness, improving onboarding, or aligning pricing with perceived value.

PLG covers pricing, packaging, free to premium conversion, and self-serve flows, all key levers in our growth strategy.

We are looking for a Product Director, PLG to lead these efforts, build strategy for both doctors and clinics, and manage talented product teams. This remote-friendly role, based in Spain or Poland, reports to our CTPO (Chief Technology & Product Officer) and plays a critical role in scaling Docplanner’s growth through product excellence.

Your expertise in building a data-driven and business-minded product culture while delivering fast and safe iterations, knowing when to go for PoCs versus robust solutions, will be key to driving growth based on business appetite and product maturity.

What we expect from this position:

• Inspire, lead, and shape a strong PLG product vision across all relevant product teams

• Navigate a complex ecosystem where acquisition, upsell, and cross-sell strategies vary widely across customer segments (individuals, SMBs, enterprise)

• Define with PMs the strategy of each team, ensuring alignment with the overall Docplanner Tech and Product strategy

• Establish a shared vision and strong collaboration with key business stakeholders, including Sales, Operations, and Marketing

• Ensure that upcoming product needs and opportunities are aligned with your Engineering Director to develop a coherent Product and Tech strategy and roadmap

• Champion a hands-on, insight-driven approach to innovation by combining data, market listening, and direct user research

• Build a decision-making culture grounded in analysis, insight, and measurable outcomes

• Work closely with other Global Product Directors to turn objectives into clear indicators and actions, driving transparency and impact across the company

Qualifications

• Minimum 3 years of experience as a Product Director

• Ideally, experience in SaaS, e-commerce, marketplace, and pricing or packaging environments

• Proven success in fast-paced, high-growth environments with strong exposure to change management and business scaling

• A proven track record of delivering significant success, scaling, and developing high-performing digital products that impact business and delight customers, especially in packaging, monetization, product marketing, and PLG at large scale

• Deep understanding of the end-to-end product development lifecycle with experience in agile and lean software development practices

• Entrepreneurial mindset with excellent organizational, communication, and leadership skills

• Strong business acumen beyond core product management with the ability to assess product–market fit and contribute to broader company strategy

• Sharp analytical thinking and strong problem-solving skills

• Hands-on approach. At Docplanner, leadership means rolling up your sleeves and diving into the details of challenges, opportunities, and solutions

• Experience in healthcare is a plus, not a must

Additional Information

• A competitive compensation package aligned with your experience, skills, and the strategic impact of the role.

• Share options plan after 6 months of working with us.

Keep growing with us

Free English classes.

Health comes first 

Private healthcare plan with Signal Iduna for you and subsidized for your family. 

Multisport card co-financing for you to have access to sports facilities across Poland. 

Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling. 

True flexibility and work-life balance

Remote or hybrid work model with or hub in Warsaw;

Flexible working hours (fully flexible, as in most cases you only have to be on a couple of meetings weekly);

20/26 days of paid time off (depending on your contract);

Additional paid day off on your birthday or work anniversary (you choose what you want to celebrate).