Digital Marketing & Advertising Expert Analyst

Are you an experienced Digital Marketing expert passionate about driving revenue growth and staying ahead of AI? ReSource Pro is seeking a highly analytical Digital Marketing Expert Analyst to lead our digital marketing, optimize campaigns, and significantly boost online visibility and lead generation. In this role, you'll be instrumental in boosting revenue and qualified leads through strategic digital initiatives, serving as the go-to expert for SEO/SEM and AI efforts. This is an exciting opportunity to shape our online presence and contribute directly to our growth.
 All remote positions are based in the United States,
and candidates must reside within the U.S. to be eligible for consideration.
Your role...As a Senior Digital Marketing & Advertising Specialist, you will be responsible for utilizing a range of digital marketing tactics, including SEM/PPC, Digital Publications, and LinkedIn Advertising, to achieve our revenue and lead generation goals. You'll leverage cutting-edge marketing systems like SEMrush, Google Ads and Hotjar to analyze, monitor, and report data, ultimately driving website traffic and increasing conversion rates for our Business Development and Marketing teams. 
Within 3 months you will...

• Strategize & Optimize SEO/SEM/PPC: Drive digital marketing campaign improvements and website optimization using platforms like Conductor, Google Ads, and GA4. Conduct in-depth keyword research, manage paid campaigns, monitor performance, and optimize strategies to boost conversions across our digital properties. Maintain first-page Google search placement and ensure keyword optimization across blogs and websites.
• Lead Digital Advertising Initiatives: Execute impactful advertising campaigns across digital publications, social platforms, and through SEO, AEO, and LLMs. Target qualified leads to increase traffic and enhance conversion rates, while staying ahead of industry trends and best practices. Develop and implement strategies for both traditional organic growth (backlinks, web performance) and the future of search, including AI search responses.
• Manage Website & Analytics: Oversee our corporate website, ensuring best practices are applied and reporting on key analytics. Utilize Google Analytics and Salesforce to identify traffic sources and customer pathways. Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends, and use WordPress for content updates and metadata optimization.
• Collaborate & Innovate: Foster a respectful and collaborative environment, supporting a positive workplace culture through open communication and teamwork. Collaborate effectively with marketing, sales, and other teams to achieve shared goals. Stay current with evolving digital trends, including AI and large language model innovations, and develop and communicate an overarching AI strategy to improve marketing performance.

What you need to be successful...

• 10+ years of experience in Digital Marketing required
• 5+ years of experience working with Google Analytics, Google Adworkds, LinkedIn, Search Engine Marketing (SEM), Pay Per Click (PPC) and Search Engine Optimization (SEO) required
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo require
• Preferred Certifications: Google Analytics and/or Google Adwords certificate.
• Proactive, self-starter, and a strong team player with excellent interpersonal and communication skills.
• Comfortable working with senior leadership and able to manage multiple project deadlines under pressure with a positive attitude.
• Meticulous attention to detail, strong analytical skills, and a curious mindset always seeking to learn and self-improve.
• Solid understanding of marketing campaign elements and brand guidelines.

Your Compensation...
Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position and the salary range for most locations for this role is $64,734-$109,549. The salary range may vary based on the specific geographic location in which the candidate resides.

Benefits of Joining Our Team...

• 100% paid employee health insurance on Day 1.
• Eligible for all medical, dental, and vision benefits on Day 1.
• Generous PTO plan with paid holidays + floating holidays.
• Innovation focused work environment that promotes collaboration.
• Opportunity to contribute to the future of a growing, global organization.

Your Interview Process… 
To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom. 
The standard interview process includes: 
    1. Behavioral Interview with Talent Acquisition 
    2. Online talent assessment 
    3. Hiring Manager interview 
    4. Stakeholder interview 

*Additional interview steps may be added depending on the position or if further evaluation is needed. 

Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process. 

About ReSource Pro:

Focused exclusively on the insurance industry, ReSource Pro is a trusted strategic operations partner to insurance organizations seeking to increase their productivity and profitability. With a global team of more than 10,000 employees, ReSource Pro operates at the critical intersection of people, process, technology, and data to serve more than 1,800 clients across the carrier, broker, and MGA segments – consistently earning a +96% client retention rate for over a decade. It offers expert advisory services, proven business process management optimization and transformative data and technology solutions. For the 15th time since 2009, it was recognized in 2024 by Inc. 5000 as one of the fastest growing companies in the US. 

Equal Employment Opportunity Policy

ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.