Performance Marketing & Data Analyst

Role Summary

Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for great talents who share our values to deliver some projects/campaigns to data marketing and business decisions.

About the Role

As our team transits towards code-based and automated analytics (going beyond excel-based reporting) and expands data capabilities, we are in search of a Performance Marketing and Data Analyst. This pivotal role is dedicated to optimizing analytics processes through advanced technical proficiency. By integrating AI and automation tools, you will not only enhance efficiency and broaden data analysis scopes but also undergo training to grow your business acumen. This presents a unique opportunity to deepen your understanding of the strategic implications inherent in data-driven decision-making.

Your Key Responsibilities Include:

• Increase Efficiency in Reporting: Streamline reporting processes using SQL, Python, and AI tools to automate data collection, performance analysis and visualization.
• Enhance Data Insights: Develop and manage reports tracking channel mix impacts, full-funnel sales-based channel/team performance analysis, paid and organic engagement evaluation.
• Implement AI Integration: Test and implement AI-powered tools e.g., MCP/ad scripts to automate reporting and improve data accuracy.
• Drive Marketing Efficiency: Analyze marketing performance to optimize ROAS through data-driven strategies.
• Digital Campaign Management: Routine campaign planning and execution, performance evaluation, plan and implement optimization strategies to maximize campaign performance.

About you

Technical Expertise:

• 1–2+ years in data analytics, performance marketing, or growth roles (fresh graduates considered with proven AI tool experience)
• Hands-on experience in SQL and Python for data analysis
• Proficiency in BI tools e.g. Power BI, Tableau, Looker Studio
• Working knowledge of digital marketing platforms - Google Analytics, Google Ads, Facebook, Google Tag Manager (preferred)

Communication & Collaboration:

• Fluent bilingual skills (English/Chinese)
• Ability to translate technical insights for cross-functional teams
• Understanding of marketing metrics/KPIs (preferred)

Success Drivers:

1. Curiosity & Growth Mindset: Proactively researches AI/automation tools, asks questions, and rapidly acquires new domain knowledge
2. Precision Execution: Meticulous attention to detail in data handling and project management
3. Ownership Mentality: Takes end-to-end responsibility for solutions and treats team success as important as personal success

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package
• Flexible work arrangement
• Benefits include medical/ dental coverage and wellness programs
• Employee discounts
• Fun, co-operative, and flexible startup culture
• Weekly sharing sessions and regular social gatherings
• Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. 

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.