Senior Director, Global Resource Allocation Product Owner

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 8, 2025

Shift:

Job Description Summary:

The Coca-Cola Company (TCCC) is redefining how it allocates consumer and trade marketing resources to maximize impact and ROI. At the heart of this transformation is Fuelight 360—an advanced, data-driven platform providing a single source of truth for financial outcomes, customer impact, and consumer recruitment.

Initially launched as an MVP in 2024 across three markets, Fuelight 360 is now scaling globally as a core enterprise capability. Giving Operating Units (OUs), the Center, and Bottlers actionable insights to optimize investments, the platform has become a critical enabler of TCCC's data-driven marketing and commercial strategy.

The Senior Director, Fuelight Product Owner, will lead the product’s ongoing evolution and expansion, balancing cutting-edge technical innovation with business usability to ensure the platform’s adoption and effectiveness across the system. This highly visible leadership role involves defining the product vision, managing its Agile lifecycle, and embedding best-in-class product management practices across Coca-Cola.

Role Purpose

The Senior Director, Fuelight Global Product Owner, leads a flagship enterprise product at the center of Coca-Cola’s marketing and commercial transformation. As the chief architect and decision-maker, this role drives product vision, execution, and adoption across The Coca-Cola Company and its Bottling System. This highly visible position reports into senior enterprise leadership, with regular engagement from VP- and SVP-level stakeholders. With direct accountability for a multi-disciplinary product team, and ownership of a global roadmap touching hundreds of users and billions of dollars in trade and consumer marketing spend, this role is mission-critical to enabling data-driven decision-making across the System. This is a rare opportunity to build and scale an enterprise product inside a world-class brand, with the backing of senior leadership, cross-functional teams, and global markets

Primary Responsibilities

Product Strategy, Vision, and Advocacy

• Own the strategic vision and roadmap for Fuelight 360, Coca-Cola’s flagship platform for optimizing consumer and trade investment across the global System.
• Translate enterprise, OU, and Bottler priorities into a clear product strategy that balances innovation, usability, and business value creation.
• Serve as the chief evangelist and decision-maker for the Fuelight 360 product, influencing VP+ and C-suite stakeholders across the Company, Bottlers, and Functions.
• Represent the product in enterprise forums and governance bodies, ensuring continued executive alignment and support.
• Establish and scale best-in-class product management practices across teams, including structured backlog management, quarterly roadmap planning, and agile delivery.

Product Development & Execution

• Lead the evolution of Fuelight from MVP to a globally scaled, embedded product, enabling always-on optimization across our global markets.
• Directly manage the core Product Management and Data Strategy teams, with joint ownership of the broader technical development team in partnership with the Tech Lead.
• Drive agile, sprint-based execution across front-end UX, data pipelines, and the model engine — delivering a reliable, intuitive, and high-performing product experience.
• Ensure backlog prioritization reflects System-wide user needs, technical feasibility, and measurable business value.
• Maintain a disciplined release cadence, balancing delivery of new capabilities with platform stability, scalability, and adoption.

Analytical Engine Development & Governance

• Guide the design and continuous refinement of Fuelight’s proprietary Bayesian modeling engine , supporting optimization across financial, consumer, and customer outcomes.
• Collaborate with Data Science and Business Science leads to ensure models remain robust, explainable, and actionable for business stakeholders.
• Own platform data governance with the Data Strategy team, ensuring consistent taxonomies, trusted data pipelines, and traceable outputs.
• Champion business and technical integration with System capabilities (e.g., Trade Promotion Optimization, Universal Media Measurement, Experimentation at Scale), driving enterprise efficiency and analytics synergies.

Change Management and Adoption

• Drive platform credibility and trust with senior business stakeholders by ensuring transparency, explainability, and alignment to real-world commercial challenges.
• Partner closely with dedicated Change Management and Business Integration teams to support rollout, training, and behavioral activation across markets.
• Maintain strong executive engagement across OUs and Bottlers, ensuring alignment between product evolution and business needs.
• Monitor and track system adoption, usage, and business impact across user groups, informing future product priorities and engagement strategies.

Related Knowledge & Experience

Experience

• Required:
  • 8–10+ years of experience in product management, with 5+ years in leadership roles.
  • Big tech, SaaS, or enterprise software product experience—ideally with AI-powered analytics products, B2B decision intelligence tools, or marketing/financial optimization tools.
  • Experience building, deploying, and scaling MVPs into enterprise solutions.
  • Proven track record managing Agile teams and delivering high-impact enterprise products.
  • Experience working with AI-powered analytics products, B2B tools, resource allocation platforms, or financial/marketing optimization solutions.
  • Strong technical acumen for collaborating with engineering and data science teams.
  • Proven ability to balance complexity with usability, ensuring deliverables meet both technical and business requirements.
  • Experience in organizational change management and driving enterprise adoption of digital tools.
• Preferred:
  • Familiarity with marketing analytics, resource allocation, or trade optimization principles.
  • Hands-on experience with deploying AI/ML models and data optimization techniques.
  • Experience integrating analytics platforms into enterprise-level business workflows.

Skills

• Agile Methodology
• Product Management Best Practices
• Prioritization and Roadmap Development
• Analytical Engine Development
• Cross-Functional Collaboration
• Change Management and Adoption
• Stakeholder Engagement and Influence
• Data-Driven Decision-Making
• Strong Communication and Storytelling

Education

• Bachelor’s degree in business, Marketing Analytics, Computer Science, Data Science, or a related field required.
• Master’s degree or relevant technical certifications preferred.

Ways of Working

• Agile & Iterative: Comfortable leading product teams in fast-paced, Agile environments with iterative development cycles.
• Highly Collaborative: Skilled in working across global, cross-functional teams.
• User-Centric: Committed to delivering value for users and ensuring an intuitive product experience.
• Data-Driven: Bases decisions on analytics, experimentation, and measurable business impact.
• Technical & Business Fluency: Able to bridge technical complexity with business priorities.
• Innovative & Strategic: Continuously evolves the product roadmap while aligning with organizational goals.

Team Dimensions

The Senior Director directly leads the core Fuelight Product Management and Design team (~8–10 FTEs) and the centralized Data Strategy & Governance team (~2-3 FTEs) responsible for ensuring analytical integrity and business alignment.

In addition, this role co-leads the broader Technical Product Development organization (~60+ FTEs) alongside the Tech Lead, jointly overseeing platform architecture, analytical modeling and data science, and engineering (data engineering, app engineering, ML engineering).

The broader Fuelight team operates as a scaled agile network of ~150+ contributors across the Center, OUs, DTS, ES, and Bottling System. This includes close collaboration with regional market squads and OU Integration Leads to ensure successful adoption and business embedding across Coca-Cola and its Bottling partners.

What's in it for You

• Enterprise Visibility & Influence: Own a critical transformation product with visibility to the C-Suite and direct impact on enterprise growth outcomes.
• System-Wide Product Leadership: Operate at the nexus of data science, commercial strategy, and marketing innovation across Coca-Cola and its Bottling System.
• Scale a World-Class Capability: Drive the evolution of a high-impact platform used by global Operating Units and Bottlers across diverse markets.

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills:

Agile Methodology, Analytics, Artificial Intelligence (AI), Marketing Analysis, Product Management, Software Product Management

Pay Range:

$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.