Principal Product Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Principal Product Manager

 

Introduction to the Team

The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company. 

 

The Expedia Group Advertising (EGA) Product Team creates innovative advertising solutions that connect our partners with millions of high-intent travelers across the Expedia Group ecosystem. Our customer-first mindset focuses on developing products that drive measurable results for our advertising partners and enhance the traveler experience. We partner closely with teams across Expedia Group to achieve growth and results for our partners and our company. 

 
The Principal Product Manager for Models and AI-capabilities is a key leadership role within the EGA Product team. This team is responsible for defining and driving the strategic vision, roadmap, and implementation of the Machine Learning and AI capabilities that power our entire advertising business. Your objective will be to enable our advertising platform to become more intelligent, automated, and effective, ensuring our AI-driven solutions are robust, scalable, and directly aligned with the commercial needs of our partners and EG's strategic innovation goals. 

 

In this role, you will: 

• Define and drive the strategic product roadmap for advertising AI/ML, including models for bidding, targeting, relevance, and creative optimization, across a complex, multi-workstream environment
• Collaborate with Data Science and Engineering leaders to enhance our technical foundations, ensuring scalable and efficient model development, deployment, and operation
• Lead responsible AI/ML practices for advertising, including model fairness, evaluation, monitoring, and retraining to ensure ethical and effective outcomes
• Own the business impact of our AI/ML models, making data-driven decisions on model development priorities, including build vs. buy analyses
• Continuously monitor model and product performance against business KPIs (e.g., ROAS, CPC, partner adoption) and make recommendations to pivot, scale, or sunset initiatives
• Provide deep market and advertiser insights to guide the development of AI-powered features and capabilities across the product portfolio 
• Ensure that backend AI/ML capabilities are seamlessly integrated into advertiser-facing tools and reporting to create a cohesive and intelligent user experience
• Resolve cross-functional escalations and ensure alignment on AI/ML strategy with the broader product vision for EG Advertising
• Build clear requirements and testable hypotheses in ambiguous scenarios, negotiating priorities and dependencies across multiple teams
• Communicate external AdTech and AI trends and their implications for our advertising product strategy across the organization

 
Experience and Qualifications: 

• You have 10+ years of product management experience, including leading complex technical products in an AdTech or e-commerce environment
• You have a proven track record of owning the end-to-end product lifecycle (strategy, roadmap, execution, launch, iteration) and working with cross-functional teams (data science, engineering, research, design, commercial)
• You have strong domain expertise in AI/ML fundamentals and their practical application to business problems
• You have strong domain expertise in digital advertising (AdTech), with knowledge of sponsored listings, programmatic advertising, auction dynamics, and performance metrics (CPC, CPA, ROAS)
• You have knowledge of Generative AI (LLMs, embeddings, RAG) and its potential applications in advertising, as well as experience with ML platforms and workflows (e.g., feature stores, model registries, training pipelines)
• You have deep expertise in competitive landscape analysis, AI/ML trends in AdTech, and data-driven product strategy
• You have experience working closely with ML engineers and data scientists to define technical requirements and evaluate feasibility, with the ability to define and drive an AI/ML strategy aligned with business objectives
• You have strong leadership skills, with a demonstrated ability to align and influence leaders and stakeholders across departments and organizational levels
• You have strong storytelling skills—and can articulate the value and complexity of ML/GenAI initiatives clearly to both technical and non-technical audiences
• You are effective at coaching other Product Managers and have a history of driving innovation and contributing to business strategy through product leadership

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.