SEO & Content Manager

OVERVIEW:

Are you ready to lead the next evolution in organic discovery?

We’re looking for an ambitious SEO & Content Manager to take the reins of our SEO & Content strategy and drive forward Gymshark’s visibility across traditional search, AI-powered discovery, and social search. This is more than just a management role, it’s a chance to shape how millions of people discover Gymshark.

WHAT YOU'LL BE DOING:

In this role, you’ll lead a high-performing team spanning Technical SEO, SEO Content, and our owned editorial platform, Gymshark Central. You’ll work cross-functionally across the business, championing SEO and content innovation, aligning with wider marketing strategies, and ensuring we’re consistently ahead of the curve.

• Develop and execute multi-channel SEO & Content strategies to grow visibility across traditional search (Google, Bing), AI-powered platforms (LLMs, AI Overviews), and social search (TikTok, Instagram, YouTube, Pinterest).

• Own forecasting and performance reporting, providing clear KPIs, strategic direction, and actionable insights for senior leadership.

• Champion innovation with a test-and-learn mindset, ensuring the SEO & Content strategy evolves with emerging trends and platforms.

• Lead cross-functional collaboration, partnering with Social, Tech, Product, and Marketing teams to align on shared objectives and drive organic growth.

• Oversee App Store Optimization (ASO) for both training and e-commerce apps, including research, content creation, and performance reporting.

• Manage key external relationships with partners and tool providers, ensuring alignment with strategic goals and staying ahead of industry innovation.

• Drive team performance and development, ensuring deadlines are met, strategic objectives are supported, and the team continues to grow both personally and professionally.

• Stay ahead of SEO and content industry trends, championing the role of organic discovery across the business.

WHAT YOU'LL NEED:

Essential Criteria:

• Experience in SEO or organic discovery, ideally within the ecommerce sector. 

• Experience executing onsite and offsite SEO strategies.    

• Informed and curious about AI (LLMs, AI Overviews, conversational AI) and social search. 

• Confident using Google Analytics, Google Search Console and Google Keyword Planner.   

• Experience using key SEO performance tools, including but not limited to Ahrefs, Screaming Frog, SEOMonitor.   

• Strong data analysis skills and a confident Excel user.    

• Demonstrable ability to launch projects and work as a team.   

• Confidence in presenting findings to the team.   

• Ability to communicate clearly and concisely with a range of audiences.   

• Strong communication skills (written and verbal).     

• Ability to collaborate with key stakeholders and drive SEO & Content performance forward for Gymshark.   

WHAT YOU COULD ALSO HAVE:

• Experience planning ASO strategies.   

• Experience working with freelance and outsourced content writers/contributors.  

• An understanding and appreciation for the wider marketing funnel and how channels work together for success.   

• Willing to challenge and be challenged.  

• Willingness to give and receive effective feedback.  

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.

CLOSING DATE: Tuesday 5th August 2025