SEO & Content Manager

OVERVIEW:

Are you ready to lead the next evolution in organic discovery?

We’re looking for an ambitious SEO & Content Manager to take the reins of our SEO & Content strategy and drive forward Gymshark’s visibility across traditional search, AI-powered discovery, and social search. This is more than just a management role, it’s a chance to shape how millions of people discover Gymshark.

WHAT YOU'LL BE DOING:

In this role, you’ll lead a high-performing team spanning Technical SEO, SEO Content, and our owned editorial platform, Gymshark Central. You’ll work cross-functionally across the business, championing SEO and content innovation, aligning with wider marketing strategies, and ensuring we’re consistently ahead of the curve.

• Develop and execute multi-channel SEO & Content strategies to grow visibility across traditional search (Google, Bing), AI-powered platforms (LLMs, AI Overviews), and social search (TikTok, Instagram, YouTube, Pinterest).

• Own forecasting and performance reporting, providing clear KPIs, strategic direction, and actionable insights for senior leadership.

• Champion innovation with a test-and-learn mindset, ensuring the SEO & Content strategy evolves with emerging trends and platforms.

• Lead cross-functional collaboration, partnering with Social, Tech, Product, and Marketing teams to align on shared objectives and drive organic growth.

• Oversee App Store Optimization (ASO) for both training and e-commerce apps, including research, content creation, and performance reporting.

• Manage key external relationships with partners and tool providers, ensuring alignment with strategic goals and staying ahead of industry innovation.

• Drive team performance and development, ensuring deadlines are met, strategic objectives are supported, and the team continues to grow both personally and professionally.

• Stay ahead of SEO and content industry trends, championing the role of organic discovery across the business.

WHAT YOU'LL NEED:

Essential Criteria:

• Experience in SEO or organic discovery, ideally within the ecommerce sector. 

• Experience executing onsite and offsite SEO strategies.    

• Informed and curious about AI (LLMs, AI Overviews, conversational AI) and social search. 

• Confident using Google Analytics, Google Search Console and Google Keyword Planner.   

• Experience using key SEO performance tools, including but not limited to Ahrefs, Screaming Frog, SEOMonitor.   

• Strong data analysis skills and a confident Excel user.    

• Demonstrable ability to launch projects and work as a team.   

• Confidence in presenting findings to the team.   

• Ability to communicate clearly and concisely with a range of audiences.   

• Strong communication skills (written and verbal).     

• Ability to collaborate with key stakeholders and drive SEO & Content performance forward for Gymshark.   

WHAT YOU COULD ALSO HAVE:

• Experience planning ASO strategies.   

• Experience working with freelance and outsourced content writers/contributors.  

• An understanding and appreciation for the wider marketing funnel and how channels work together for success.   

• Willing to challenge and be challenged.  

• Willingness to give and receive effective feedback.  

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.

CLOSING DATE: Tuesday 5th August 2025

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com. 

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

🙌 Competitive ‘Win Together, Lose Together’ Bonus
🩺 Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
🏖 25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
💻 A truly Flexible Working Culture
👥 A collaborative, creative and inspiring working environment
💰 Employer pension contributions up to 7%
🤩 Life Assurance at four times your basic salary
🦈 50% Gymshark Discount
🎁 Gymshark Gift Card for each year of service
🥇 Financial, Physical and Mental Wellbeing Support
📚 Great Training and Learning Resources
🖥 Choice of hardware and access to the best software
🤒 Paid time off when you’re physically and mentally unwell
🧸 Very Generous Family Leave package – we support you extending your family
🍎 Refuel - Healthy fresh food at GSHQ
🏋️‍♂️ Lifting Club (LC) Gym Membership
👉 Free monthly massages
💈 Beauty and Barber facilities
🚘 Free on-site parking