Associate Director, Marketing Analytics - Immunology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Analytics and Performance Excellence (APEX) team, supporting AbbVie's US Commercial organization, is comprised of over 300 talented professionals and continues to grow each day. Our team consists of highly respected researchers, analysts, and strategists, all striving to set the benchmark for Research & Analytics within the biopharmaceutical industry. We deliver comprehensive strategic insights and advanced analytics solutions to each business, ensuring enhanced speed and connectivity to Marketing, Sales, and Leadership. We view data not as an endpoint, but as a gateway to generating meaningful insights. Our team is committed to developing new capabilities and skill sets, fostering an environment where members can be themselves, express creativity, share their ideas, and deliver excellent work. Our mission to support patients is taken seriously, but with a touch of humor and individuality. We're smart, fun, quirky, and innovative, and we'd love you to join our team.

The Associate Director, Marketing Analytics, Immunology, within APEX, plays an instrumental role in maximizing the opportunity for AbbVie’s in-market and near-term pipeline products for the Immunology Portfolio. The Associate Director provides direct and indirect leadership for all brand/indication combinations and is responsible for addressing the business needs across Rheumatology, Dermatology, and Gastroenterology franchises.  The individual provides direct and indirect influence over EIMP, IRA, franchise analytics, financial forecasts, HCP and Patient targeting, recommendations on SG&A investment, performance measurement, and developing advanced capabilities.  These responsibilities are critical in driving strategic recommendations for the Immunology portfolio and each franchise. The Associate Director should demonstrate strong subject matter expertise within the U.S. Immunology market environment and understand the data and analytic techniques needed to influence strategy. This individual will engage with external data and service providers (including IQVIA, ZS, and others) and be responsible for pulling brand strategy and tactics at a national and sub-national level.

Major Responsibilities:

• Continue to advance analytic capabilities within the Immunology Therapeutic Area through proactive development of new data and technical capabilities, working with internal teams and external suppliers
• Partner with APEX Market Access Insights and Patient Services in providing insights on EIMP initiatives and advancing standards of care for IMM patients
• Advance Immunology reporting and tracking capabilities, automating and streamlining to automate and reduce manual work
• Closely involve with the financial planning process, responsible for input into the financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables
• Partner with AbbVie Digital Lab and APEX Center to build out Immunology Omnichannel platforms and capabilities, including partnering with APEX Center to build the required Immunology data and Omnichannel Analytics Infrastructure
• Build highly collaborative relationships with APEX Insights and Analytics, APEX Market Access, APEX Center, Digital Lab, Finance/Forecasting, APEX Patient Services, and Sales Operations
• Provide product performance reports at regular intervals that facilitate a deep understanding of brand performance relative to key targets (Plan and LBE)
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecast and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions

Qualifications

Education:

• Required: Bachelor’s Degree is required in one of the following fields: Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research, or Applied Mathematics
• Preferred: Advanced Degree (Business, Statistics, Economics, Psychology, Sociology or Engineering) with emphasis in marketing/sales/quantitative analysis.

Required Skills:

• 8-10 years of experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies
• Working knowledge of multivariate statistics, analytical software, and pharmaceutical data sources (IQVIA, SHA, MMIT, SSR, CMS, Truven, etc.)
• Deep hands-on expertise in current analytical methods & tools (including machine learning)
• Strong working knowledge of modeling and querying tools such as R, Python, SQL, Dataiku, etc
• This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting
• Strong visualization and storytelling skills; ability to synthesize complex information into concise, impactful messages and communications
• Demonstrated ability to manage a wide variety of analytic projects/portfolio and multiple priorities
• Adept in working with and analyzing syndicated pharma data (IQVIA, Symphony, etc)
• Experience developing and deploying analytics solutions that address business needs
• Adept in navigating a matrix environment at a large company, including effective communication and influence skills
• Strong influence and leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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