Data Scientist, Marketing

The Wealthfront Data Science team utilizes our rich financial and behavioral data to influence Marketing, Product and information security decisions. The team draws from backgrounds in Computer Science, Natural Sciences, Statistics, Operations Research, Economics and Finance.
The Data Scientist in this role will be primarily embedded within Wealthfront’s Marketing team. The Marketing team aims to acquire new clients and increase Wealthfront’s brand awareness  through targeted advertising campaigns.
A key focus area for this role is understanding and quantification of our marketing's financial impact: what it costs to acquire customers and how quickly they become profitable (payback period). This means modeling, accurately and explainably, how market, demographic, and economic factors affect the cost and the profitability outcomes. Your work will directly impact creation of efficient campaigns that hit our financial targets.
This role requires an advanced ability to translate economic problem statements into a mathematical framework, solve the resulting math problem, and communicate results to the team, highlighting insights and possible improvements. An ideal candidate will also act as a mentor to junior team members and demonstrate an ability to explain technical concepts in a simple language.

Responsibilities

• Model the dependence of marketing costs on factors including marketing channel, geography, demographics, seasonality and macroeconomics (e.g. interest rates).
• Using statistical models to forecast revenue generation at different granularities (client-level, cohort-level, geo-level, quarterly, yearly etc) and by above demographic and economic factors.
• Provide accuracy as well as explainability to cost and revenue forecasts; this might require building different models for the same outcome.
• Create well-crafted and reusable libraries for statistical analyses and forecasting.
• Collaborate with the Marketing team to define initiatives and experiments addressing marketing efficiency.
• Articulate rationale, candidate approaches and milestones for projects.
• Articulate technical information, including assumptions, methodologies, and outcomes to specialists across disciplines. Drive effective collaboration via clear presentations and shareable written docs.
• Translate hunches to hypotheses and numbers into recommendations.
• Absorb, articulate and influence marketing strategy.

Requirements

• Master's or PhD degree in Computer Science, Statistics, Operations Research, or Natural Sciences, with 4-8+ years of prior experience as a Data Scientist.
• Proficiency in Python and SQL.
• A strong foundation in practical Statistics and machine learning.
• Strong mathematical and software engineering skills.
• Fluency in long and short form oral and written communication.
• Ability to sharpen or reframe project requirements through effective collaboration. 
• Strong desire and ability to mentor junior Data Scientists by exemplifying math, engineering and technical communication skills.
• Experience in a Marketing facing role preferred, but not required.

Estimated annual salary range: $164,000 - $184,000 USD plus equity and a discretionary bonus.
Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
About Wealthfront
Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.
We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients turn their savings into long-term wealth, including:
• A Cash Account that, through our partner banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.
• A zero-commission Stock Investing Account with 50+ handpicked collections that help DIY investors discover new companies and make smarter investing decisions.
• Multiple automated investing portfolios designed to unlock tax savings through sophisticated strategies like fixed income, tax-loss harvesting, and direct indexing—which we offer at industry-leading low costs and accessible minimums.
Our award-winning products have attracted over 1 million clients who trust us with more than $85 billion of their hard earned savings—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk!
For more information please visit www.wealthfront.com.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please review our candidate privacy notice. 

Disclosures: All investing involves risk, including the possible loss of principal. Tax-Loss Harvesting benefits vary depending on the client's entire tax and investment profile. Wealthfront doesn’t provide tax advice. The Cash Account is offered by Wealthfront Brokerage LLC (“Wealthfront Brokerage”), Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the variable interest rate, and provide access to FDIC pass-through insurance. Investment management and advisory services–which are not FDIC insured–are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. The checking features offered in the Wealthfront Cash Account are provided by Green Dot Bank, Member FDIC. Fees and Eligibility requirements may apply to certain checking features, please see the Deposit Account Agreement for details.

By “award-winning products”, please refer to www.wealthfront.com/reviews for more information. Wealthfront Corporation oversees Total Client Assets and Trusted Clients through Wealthfront Advisers and Wealthfront Brokerage. Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.