Cadillac Ultimate Playbook Lead - Asst. Manager

Job Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Global Technical Center – Cadillac Tower, in Warren, MI three times per week, at minimum or other frequency dictated by the business.

Relocation: This job is NOT eligible for relocation. Any relocation expenses would be the responsibility of the selected candidate.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role:

The selected candidate will work as an integral member within the Cadillac Sales Operations / Retail Planning team by functioning as the project lead for Cadillac’s Ultimate Playbook software tool and by supporting analytics for Cadillac. Ultimate Playbook revolutionizes District Sales Manager dealer consultations by equipping and empowering them with a world-class solution that drives growth and profitability to improve performance for Cadillac and our dealer network.

Provide support for retail-related items including new and used car incentives, production, sales and distribution. Develop analytical solutions to improve business results. Assist with the alignment of Cadillac business and data functions to maximize effectiveness, drive efficiency and provide innovative tools and solutions to large data sets.

Key features of Ultimate Playbook include:

• Multiple customizable reports
• Cadillac dealer KPIs
• Presentation builder
• Email builder
• Field personnel performance (CAP) metric tracking and management

Ideal candidates should bring strong technical skills in data analytics and software development, along with the ability to learn and understand the needs of Cadillac field staff and dealers. This knowledge will inform product enhancements, ensuring that the Ultimate Playbook continues to meet real-world needs.

What You’ll Do:

• Function as Cadillac’s SME for Ultimate Playbook
• Support Cadillac’s retail and sales operations by providing analytical insights related to new and used vehicle sales, incentives, inventory, production, and distribution
• Translate retail business needs into software features and enhancements
• Coordinate between Cadillac HQ, the Cadillac field team, GM IT, vendor partners, and other GM brands
• Lead Ultimate Playbook development and enhancement efforts with an understanding of the full software development cycle (SDLC)
• Query and validate large datasets using Databricks and SQL
• Manage content across Ultimate Playbook using Strapi CMS, including:
  • Configuring and maintaining presentation templates with conditional formatting based on user inputs or data triggers
  • Creating and updating featured content and performance plays to ensure relevance and accuracy
  • Supporting custom report creation workflows by enabling user-friendly content configuration and data integration
• Provide training and onboarding for new Cadillac team members
• Lead regular office hours and assist with user troubleshooting
• Track user analytics and tool adoption metrics
• Deliver key analytics to support Cadillac sales and retail strategy
• Support potential cross-brand expansion of Ultimate Playbook within GM by:
  • Engaging with other GM brand teams to understand their field and retail needs
  • Collaborating with GM IT to assess feasibility of cross-branded solutions
  • Contributing to long-term planning for scalable platform growth

Additional Job Description

Your Skills and Abilities (Required Qualifications):

• 4+ years of work experience
  • Preferably in project management (especially IT/Software), user management, and data analysis
• Bachelor’s degree required
  • Preferably in an analytical or computer science related field with a strong business background
• Experience querying Databricks tables and working with large datasets
• Solid understanding of software development processes and the full software development life cycle (SDLC)
• Experience working with content management systems such as Strapi, including managing dynamic content, configuring conditional formatting rules, and supporting custom report creation workflows
• Ability to quickly learn and interpret field and dealer business processes and needs
• Proficiency in Tableau, PowerBI, and SQL
• Basic programming experience (Python, R, etc.)
• Proficiency in MS Office, including Excel, PowerPoint, Word
• Strong collaboration skills with cross-functional teams
• Strong organizational and project management skills
• High-level presentations skills and experience presenting to senior leadership

W

hat Will Give You a Competitive Edge (Preferred Qualifications):

• Experience with automotive industry data and processes preferred
• Master’s degree preferred
• Familiarity with Machine Learning concepts

• Familiarity with sources like S&P (Polk) and JD Power PIN

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