Lifecycle Marketing Manager

Job Description:

Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.

About the Role:

As the Lifecycle Marketing Manager on Remitly's Growth Squad, you'll be leading projects that drive customer activation and engagement. This is a hands-on, execution-focused role with high visibility reporting to the Senior CRM Lead out of our London office. This is a hybrid role and the expectation is to be onsite 50% of the time (3 days a week).

You'll lead the full lifecycle of a test—from ideation, copy creation, and campaign setup in Braze, to analysis and insight-sharing—in tight collaboration with the growth squad, lifecycle marketing, product, analytics, creative, design, and product marketing.

You Will:

• Lead lifecycle experimentation projects across email, push notifications, SMS and in-app messaging with a focus on improving activation, engagement, and retention.
• Launch A/B tests in Braze—including hypothesis creation, copywriting, audience targeting, and QA.
• Provide clear, constructive feedback to design partners on visual assets and campaign creative.
• Be the marketing representative in a focused, growth squad—offering lifecycle channel expertise while flexing into product and experimentation strategy and also championing customer experience.
• Contribute to a culture of curiosity and learning by sharing test results, both successful and not.

You Have:

• 5-7+ years of hands-on experience in lifecycle or growth marketing
• Proficient in Braze (or equivalent omni-channel marketing platforms); understanding of multi-channel campaign orchestration.
• Copywriting skills with an ability to quickly produce multiple on-brand variants and navigate feedback from other teams (e.g., Legal).
• Experience with AI tools (Jasper, Chat-GPT, Gemini, etc) and AI personalised testing
• Data-literate: you know how to design a test, collaborate with analysts to interpret results, and apply those insights to future iterations.
• Experience providing constructive feedback to visual designers.
• Comfortable managing your roadmap while also collaborating with other teams to integrate insights into broader product or growth strategies.

Our Benefits:

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Forming Benefits
• Continuing education and corridor travel benefits

We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.