Senior Product Manager, Creative Technology & Innovation

The pay range is $113,000.00 - $203,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product Teams have one shared backlog that is inclusive of all products, technology and design work.

The Marketing Capabilities Content Supply Chain Product team is seeking a forward-thinking Senior Product Manager to help us explore, test, prototype and scale the next generation of content creation solutions —across video, copy, imagery, and data. The Product Leader in this space will use their strong technical foundation to lead prioritization, identification, and execution of innovative opportunities within our Content Innovation Hub. From testing early-stage solutions and building Proof-of-Values (PoVs) to identifying which tools can scale across marketing and creative teams, you’ll be a key player in transforming how we tell stories and deliver content at scale.

As a Senior Product Manager, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product. You will need to leverage the knowledge of your product, as well as customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product. You will lead a product and work in unison with engineers, UX designers, data scientists and business partners to deliver a product.

You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Key Responsibilities

• Experiment & Evaluate
  • Continuously scout and test emerging technologies across video, image, copy, and content data platforms (e.g., GenAI, creative ops, content automation).
  • Conduct structured evaluations of tools based on creative potential, cost efficiency, speed, and compatibility with existing systems.
• Build & Prototype
  • Develop quick-turn proof-of-values (PoVs) to demonstrate value and viability of tools and techniques.
  • Collaborate with creative, brand, engineering, and data teams to co-create experimental outputs.
• Scale & Operationalize
  • Identify successful pilots and work with cross-functional teams to scale solutions into production environments, tools, or workflows.
  • Define success metrics, document learnings, and outline rollout requirements for broader adoption.
• Collaborate & Influence
  • Act as a technical-creative bridge between creative, tech, and marketing stakeholders.
  • Present demos and insights clearly to technical and non-technical audiences.
• Stay Ahead of Trends
  • Maintain fluency in the fast-evolving GenAI and content innovation landscape (e.g., Runway, ElevenLabs, OpenAI, Descript, Adobe Firefly, VertexAI, Synthesia).
  • Develop PoVs on where to invest and what to sunset based on value potential.

This role offers a unique opportunity to transform how Target creates and delivers content at scale. By leading the development of innovative tools and processes, you’ll shape the future of content operations and ensure Target continues to set the standard for efficiency,

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• 8+ years in a creative technologist, innovation, or content automation role
• Strong hands-on experience with modern creative tooling (AI, APIs, generative design platforms).
• Experience using generative AI platforms such as Adobe Firefly, VertexAI, Gemini, ChatGPT, ComfyUI, Forest Labs, Flux Kontext.
• Strong familiarity with creative tools such as Photoshop, Figma, InDesign, and related design software.
• A portfolio or record of building prototypes or PoVs in the content or marketing tech space.
• Working knowledge of JavaScript, Python, or no-code platforms for rapid prototyping.
• Ability to evaluate technical scalability and cost/benefit for creative tools
• A curious, experimental mindset and strong communication skills.
• Direct experience implementing and leveraging industry-leading content solutions such as Adobe Experience Manager, Salesforce Marketing Cloud, or similar products.

Nice to Have:

• Experience working in retail, content-heavy organizations, or large marketing/creative teams.
• Familiarity with creative operations tools and structured content systems (e.g., CMS, metadata, Airtable).
• Experience integrating GenAI solutions into enterprise content workflows.

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.

Application deadline is : 08/14/2025