Data Scientist II - Analysis, CRM

Company Description

As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!

talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide

Job Description

Role Summary

Marketing is important for us at Talabat being a company that aims to stand out in a crowded marketplace. The challenges we are facing, from a data science perspective, involve optimizing customer notification frequency to maintain engagement without causing notification fatigue, personalizing marketing campaigns to resonate with diverse customer preferences, and precisely calculating the ROI of various marketing initiatives to ensure efficient use of resources. These challenges demand a nuanced understanding of customer behavior patterns, segmentation for targeted communication, and the ability to forecast trends and preferences to stay ahead of market dynamics.

From the data science team, expectations include the application of advanced analytics and machine learning to dissect and interpret complex datasets, providing actionable insights for strategic decision-making. The goal is to enhance customer acquisition and retention through data-driven personalization and optimization, ultimately contributing to the company's growth by elevating the effectiveness and efficiency of marketing strategies.

What’s On Your Plate?

• Leveraging ambiguous business problems as opportunities to drive objective criteria using data.

• Developing a deep understanding of the product experiences and business processes that make up your area of focus.

• Developing a deep familiarity with the source data and its generating systems through documentation, interacting with the engineering teams, and systematic data profiling.

• Contributing heavily to the design and maintenance of the data models that allow us to measure performance and comprehend performance drivers for your area of focus.

• Working closely with product and business teams to identify important questions that can be answered effectively with data.

• Delivering well-formed, relevant, reliable, and actionable insights and recommendations to support data-driven decision making through deep analysis and automated reports.

• Designing, planning and analyzing experiments (A/B and multivariate tests).

• Supporting product and business managers with KPI design and goal setting.

• Mentoring other data scientists in their growth journeys.

• Contributing to improving our ways of work, our tooling, and our internal training programs.

What Did We Order?

Technical Experience

• Excellent SQL.

• Competence with reproducible data analysis using Python or R.

• Familiarity with data modeling and dimensional design.

• Strong command over the entire data analysis lifecycle including; problem formulation, data auditing, rigorous analysis, interpretation, recommendations, and presentation.

• Familiarity with different types of analysis including; descriptive, exploratory, inferential, causal, and predictive analysis.

• Deep understanding of the various experiment design and analysis workflows and the corresponding statistical techniques.

• Familiarity with product data (impressions, events, ..) and product health measurement (conversion, engagement, retention, ..).

• Familiarity with BigQuery and the Google Cloud Platform is a plus.

• Data engineering and data pipeline development experience (e.g. via Airflow) is a plus.

• Experience with classical ML frameworks (e.g. Scikit-learn, XGBoost, LightGBM, ...) is a plus.

Qualifications

• Bachelor's degree in engineering, computer science, technology, or similar fields. A postgraduate degree is a plus but not required.

• 5+ years of overall experience working in data science and machine learning.

• Experience doing data science in an online consumer product setting is a plus.

• A good problem solver with a ‘figure it out’ growth mindset.

• An excellent collaborator.

• An excellent communicator.

• A strong sense of ownership and accountability.

• A ‘keep it simple’ approach to #makeithappen.