Senior Insight Analyst - Digital Experience

Company Description

The ultimate goal of the Insight & Analytics team at ASOS is to drive value from data. We ensure our decisions are focussed on fashion loving 20-somethings globally and support ASOS and our brand partners in meeting business and financial goals.

Job Description

As a leading online retailer, ASOS is focused on delivering the best possible experience for our customers. Understanding how our customers interact with our online properties is a crucial part of this process. The role is key to driving improvements and continual innovation in the development of the ASOS experience across territories and devices.

We use Adobe Analytics, working closely with the implementation team to choose what data we should collect and how; a good understanding of how web analytics works is important.

Understanding the ASOS online experience and native apps is essential. The right candidate can use this knowledge to drive actionable insights and analysis.

What you’ll be doing…

• Supporting the development and enhancement work being done by the Customer Experience Managers through requirements gathering and detailed analysis.
• Using strong analytical skills to provide insight as well as recommendations for change as part of a continual feedback loop.
• Working closely with the Implementation team to plan and define tracking specifications required to be able to truly understand the effectiveness of site features and functionality.
• Production of regular reporting, benchmarking website/product performance and interpreting and presenting their content.
• Production of ad hoc analysis on website behaviour, KPI trends and engagement with new and existing functionalities.

Qualifications

We'd love to meet someone with...

• A strong track record in an Insight role, preferably within digital
• High level of familiarity with digital analytics and data collection and capable of working independently to define tracking requirements to support the development of site features and functionality
• Highly numerate with a high standard of accuracy with data and commercial awareness of its usage
• Strong e-commerce knowledge
• A proactive and analytical approach
• A passion for data and digital experience
• Advanced analytics tools & languages (SQL or Python)
• Advanced skills in Excel
• Ability to communicate information clearly and concisely
• Ability to handle multiple tasks managing priorities and focus as needed

Additional Information

What's in it for you..

• Competitive salary, pension, and private medical care scheme
• Performance related bonus
• Flex benefits allowance - which you can chose to take as extra cash, or use towards other benefits
• 25 days paid annual leave + an extra day for your birthday
• Employee discount (hello ASOS discount!)

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how we're doing it?

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.  

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th  in the Inclusive Top 50 Companies Employer List too.

There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.