Marketing Measurement Lead Analyst

The Marketing Measurement Lead is a key part of the Data-Driven Experience (DDX) team, responsible for delivering meaningful insight into and measurement of customer behavior and marketing impact. The Marketing Measurement Lead partners closely with other DDX team members, cross-functional partners, and outside agencies to help devise, develop, guide, and implement measurement and analytical strategies to evaluate and increase the effectiveness of omni-channel marketing experiences. This role will accelerate marketing test design implementation, conduct customer behavior analyses to understand what is/isn’t working and why, and answer the business questions of our internal partners. They will uncover opportunities to optimize and better personalize our interactions across the customer journey to help drive business and customer value for Sherwin-Williams

The Data-Driven Experience (DDX) team is part of the Sherwin-Williams’ PSG (Paint Stores Group) division, focused on generating a comprehensive view of our customers through data, activation of data for marketing purposes, and measurement/analysis of marketing performance and customer behavior. In alignment with the larger DDX strategy and vision, the Marketing Measurement lead will support advancing the omni-channel experience for customers of Sherwin-Williams paint stores.

This position is responsible for interpreting and gathering requirements, ongoing definition of KPIs and standardized measurement, ad-hoc reporting, and is a subject-matter expert in design and implementation of test and learning plans.

As a Lead, this role will be responsible for defining and leading others in tasks. Although initially an individual contributor, the Lead with be responsible for an area of expertise (marketing measurement) and have matrixed leadership responsibility, with the opportunity for direct management of others in future. 

Core Responsibilities

• Support the development and documentation of measurement and analytics best practices and learning roadmap, focusing on the development of end-to-end testing strategy and process.
• Assist cross-functional partners with the adoption of testing and measurement best practices, utilization of common tools to gauge the effectiveness of customer experiences, and use of data to drive make decisions that drive sales and grow market share. 
• Work with stakeholders to gather and interpret omni-channel marketing campaign objectives, developing appropriate measurement and analytical strategies; document and deliver test designs in alignment with objectives.
• Generate and interpret analytic and reporting findings to deliver data-driven, actionable insights; provide recommendations for changes to marketing strategies that will optimize customer acquisition, retention, conversion, and engagement activities across all platforms and channels.
• Stay abreast of measurement best practices and identify emerging trends and recommend changes or additions to measurement and analytics strategies, tactics, and tool capabilities.
• Supports additional projects as requested

EDUCATION: 

• Required: Bachelor’s Degree in Marketing, Business, IT, Statistics, or related field or equivalent experience
• Preferred: Advanced Degree

KNOWLEDGE & EXPERIENCE:

• Required:
  • 6+ years of professional experience with at least three (3) years on an analytics team or equivalent
  • Well-versed with customer and marketing analytics with a proven ability to provide insights across omni-channel marketing experiences
  • Experience measuring marketing ROI in multiple channels (online and offline)
  • Knowledge of and experience with marketing test design and incremental performance measures (test/control, A/B testing)
  • Knowledge of and experience with advanced statistical techniques and concepts
  • Ability to deliver findings in standard visualization, analysis and/or presentation software (Excel, PowerPoint, Tableau, other) in a way that resonates with even non-technical partners
  • Good problem-solving ability, breaking down complex problems into distinct parts, managing uncertainty, understanding and anticipating interdependencies; able to proactively “connect the dots” by asking thought-provoking questions; and drive to clear, actionable recommendations
  • Practice acting as a strategic thought partner to teams
  • Strong attention to detail
• Preferred:
  • Corporate retail or CPG experience
  • Experience leading marketing test design, A/B testing tool experience a plus
  • Experience with advanced analytic methodologies
  • Extensive experience applying advanced statistical techniques in a business environment

TECHNICAL/SKILL REQUIREMENTS:

• Required:
  • Strong background working in omni-channel marketing practices with expertise across the marketing spectrum (online and offline), able to connect measurement to objectives
  • Working knowledge of data visualization techniques and experience using visualization tools such as Tableau, Google Analytics, or PowerBI
  • Strong Microsoft Excel skills, including experience in building formula-driven workbooks and working with pivot tables
  • Ability to understand trends and metrics and convey the “so what” and the “now what”
  • SQL experience to access databases/datamarts
  • Experience working with data architectures
• Preferred:
  • Experience analyzing data from 3rd party providers
  • Experience conducting statistical analysis using tools such as R, Python, SAS, or similar
  • Experience working with and combining across a variety of data sets, including large complex data, using a variety of data mining/analysis methods and a variety of data tools/query/programming languages such as SQL, R, or Python
  • BigQuery experience a plus

Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show! 
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.
The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.