Senior Insight Analyst - Digital Experience

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you. 

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.  

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work. 

Job Description

About the Role 

As a leading online retailer, ASOS is focused on delivering the best possible experience for our customers. Understanding how our customers interact with our online properties is a crucial part of this process. The role is key to driving improvements and continual innovation in the development of the ASOS experience across territories and devices.

We use Adobe Analytics, working closely with the implementation team to choose what data we should collect and how; a good understanding of how web analytics works is important.

Understanding the ASOS online experience and native apps is essential. The right candidate can use this knowledge to drive actionable insights and analysis.

What You’ll Be Doing  

• Supporting the development and enhancement work being done by the Customer Experience Managers through requirements gathering and detailed analysis.
• Using strong analytical skills to provide insight as well as recommendations for change as part of a continual feedback loop.
• Working closely with the Implementation team to plan and define tracking specifications required to be able to truly understand the effectiveness of site features and functionality.
• Production of regular reporting, benchmarking website/product performance and interpreting and presenting their content.
• Production of ad hoc analysis on website behaviour, KPI trends and engagement with new and existing functionalities.

Qualifications

Who We’d Like to Meet  

• A strong track record in an Insight role, preferably within digital
• High level of familiarity with digital analytics and data collection and capable of working independently to define tracking requirements to support the development of site features and functionality
• Highly numerate with a high standard of accuracy with data and commercial awareness of its usage
• Strong e-commerce knowledge
• A proactive and analytical approach
• A passion for data and digital experience
• Advanced analytics tools & languages (SQL or Python)
• Advanced skills in Excel
• Ability to communicate information clearly and concisely
• Meticulous and takes pride in attention to detail
• Ability to handle multiple tasks managing priorities and focus as needed
• Confident, personable and a team player

Additional Information

What's in it for you?

• Employee discount (hello ASOS discount!) 

• ASOS Develops (personal development opportunities across the business) 

• Employee sample sales  

• Access to a huge range of LinkedIn learning materials 

• 25 days paid annual leave + an extra day for your birthday 

• Discretionary performance related bonus scheme  

• Private medical care scheme 

• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 

Our Commitments

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how are we doing it?

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people - find out more here.

Do you need any reasonable adjustments? Our recruitment team will be happy to support you in the best way possible if you feel comfortable raising this. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.