Marketing Science Analyst

Job Description

As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

JOB DESCRIPTION:

We deliver tailored statistical analysis to our clients to address their business issues related to consumer behaviour and/or other marketing issues. As a partner to our clients in advanced statistical and prescriptive analytics solutions, we are looking for a Marketing Science Analyst.

Responsibilities:

• Apply corresponding statistical methodology to quantitative market research data such as correspondence, normalization, driver, TURF, conjoint, maxdiff, forecasting, modelling, segmentation, regression, cluster, etc.
• Work closely with project management teams who deliver marketing research insights to clients
• Effectively manage own workload & be responsible for the delivery of analysis outputs to project teams.
• Support the development of data driven research designs.
• Leverage knowledge exchange in the broad GfK marketing science community, regional and/or global

Qualifications:

• Bachelor’s degree preferably in statistics, economics, econometry, informatics, mathematics with a strong focus on data analysis (PhD or Master degree is a plus)
• Ideally more than 2 years of work experience in the field of data analytics either in academy or private sector,
• Strong knowledge of analytic software tools and/or programming languages, with special focus on SPSS, Excel,  R and Python.
• Solid understanding of different statistical analysis methods such as correspondence, normalization, driver, TURF, conjoint, forecasting, modelling, segmentation, regression, cluster, etc.
• Ability to handle large (behaviour) datasets and ‘break down’ complex data and statistics into recommendations
• Work cross functionally with different teams and stakeholders in an international setup.
• Eye for detail and high-quality standards
• Ability to fluently communicate in an English business environment,
• Good inter-personal skills – treat others with respect, be co-operative, friendly and considerate of others.

We offer: 

• Work in an international, multicultural environment 

• Access to learning platforms, mentorship programmes, and educational support to keep developing your skills 

• Peer-to-peer recognition program to enable feedback sharing and reward your achievements 

• Life and health insurance 

• Additional paid days off 

• Monthly lunch ticket 

• Transportation Allowance

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion