Vice President, CB Marketing Analytics and Technology
PA - Philadelphia, 1701 John F Kennedy Blvd, United States
USD 143K-215K (estimate) Executive-level Full Time
Tasks
- Build unified enterprise marketing performance view
- Define marketing analytics strategy
- Define reporting frameworks campaign and funnel KPIs
- Deliver market share demand and campaign effectiveness insights
- Develop business cases measurable ROI
- Drive CRM integration lead management and lifecycle orchestration
- Drive customer view and end to end journey optimization
- Enable real time self service reporting
- Ensure compliance with privacy regulations
- Establish data governance definitions taxonomies and KPIs
- Establish data-driven decision-making culture
- Evaluate implement and scale personalization and automation technologies
- Evolve descriptive reporting into predictive and prescriptive analytics
- Execute marketing sciences analytics roadmap
- Lead advanced analytics for segmentation propensity and predictive models
- Lead analytics data science and MarTech teams
- Own data quality integrity and accessibility
- Own marketing technology ecosystem CRM CDP and marketing automation
- Partner across marketing sales product IT and customer care
- Provide executive level reporting and performance insights
- Translate marketing strategy into KPI driven analytics agenda
Perks/Benefits
- N/A
Skills/Tech-stack
AI personalization | Analytics | CDP | CRM | Campaign analytics | Competitive Analysis | Data Governance | Data Quality | Data Visualization | KPI Management | Machine Learning | Marketing Analytics | Marketing Automation | Marketing measurement | Performance optimization | Predictive Analytics | Prescriptive Analytics | Propensity Modeling | Real Time | Real-time reporting | Segmentation | Time Reporting
Education
Regions
Countries
States
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