Data Scientist/ML Engineer- - UPS Digital MARTEC
IN - TDC 1 (IN110), India
INR 2040K-2400K (estimate) Senior-level Full Time
Tasks
- Analyze behavioral datasets
- Assist budgeting and spend decisions
- Build predictive models for customer acquisition
- Collaborate on data pipelines
- Conduct customer segmentation
- Develop marketing mix models
- Develop propensity models
- Forecast demand and performance
- Improve targeting strategies
- Optimize digital campaigns
- Perform A/B testing and experimental design
- Present findings to stakeholders
- Support real-time scoring
- Translate insights into business recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AWS | Advertising Platforms | Attribution Modeling | Azure | B testing | Bayesian Methods | CRM systems | Cloud Platforms | Customer Data | Customer data platforms | Data Storytelling | Data platforms | Digital Advertising | Digital advertising platforms | GCP | Google Ads | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | Power BI | Python | Regression | SQL | Statistical modeling | Tableau
Education
Roles
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