eCommerce Data Analyst

Position: Data Analyst

Work Hours: US Eastern Time (flexible)

Location: Fully Remote

Our client is a strategy, design and technology firm with offices in Canada.

They are more than just a consulting firm – they are a catalyst for business transformation. Their mission is to help high-growth e-commerce and consumer brands reach new heights through data-driven strategies, operational excellence, and cutting-edge digital solutions. With a team of passionate experts and a dynamic, collaborative culture, they thrive on solving complex challenges and driving impactful results for their clients.

You will have the opportunity to work with industry leaders, shape the future of commerce, and be a key player in delivering exceptional value. If you're driven by innovation and have a desire to make a real difference, this is the place for you.

Primary Responsibilities

Data Analysis and Insights:

• Analyze large sets of eCommerce data to identify trends, patterns, and opportunities for growth.
• Develop and maintain dashboards and reports to track key performance metrics such as sales, conversion rates, customer acquisition costs, and lifetime value.
• Provide actionable insights and recommendations to improve overall business performance and achieve KPIs.

Performance Optimization:

• Collaborate with the marketing and product teams to optimize performance marketing strategies.
• Use data-driven insights to identify opportunities for improving user acquisition, conversion, and retention across various channels.
• Conduct A/B testing and other experimentation methodologies to continuously optimize marketing and product performance.

Campaign Management Support:

• Assist in planning, launching, full-funnel marketing campaigns.
• Provide data-driven recommendations for campaign optimization across platforms (Meta, Google, TikTok,etc)
• Monitor and analyze campaign performance, providing insights to improve ROI and achieve growth targets.

User Experience and CRO (Conversion Rate Optimization):

• Analyze user behavior and site performance to identify areas for improvement
• Optimize conversion funnels and landing pages based on insights to enhance engagement/retention.
• Implement/analyze A/B tests to drive continuous improvement in conversion rates.
• Reporting and Collaboration:
• Generate regular reports and presentations to communicate findings and recommendations to stakeholders.
• Collaborate with cross-functional teams including marketing, product, and IT to ensure data-driven decision-making.
• Maintain a data-driven approach to all initiatives, leveraging advanced analytics tools and methodologies.

Requirements

• Valid certifications/and or work samples with relevant analytics tools/platforms (e.g., Google Analytics, SQL).
• Proven experience in data analysis within an eCommerce or digital marketing environment.
• Proficient in data analysis tools (e.g., Excel, SQL, R, Python) 
• Excellent communication and collaboration skills, ability to translate complex data into actionable insights.
• Ability to work effectively in a remote environment, managing multiple tasks and priorities.
• Strong analytical skills with a growth mindset and obsession with KPIs
• Nice to have experience with eCommerce platforms (e.g., Shopify, SFMC and CC).