Senior Data Strategist (Remote)

We are looking for an experienced Sr. Data Strategist to join our growing Data & AI services team here at Acxiom! You will help shape our practice and play a critical role in advising clients on the application of data as a key asset to their business success. In addition, you will assist in project delivery of digital transformation projects to help global organizations improve customer understanding to drive client growth. As a proficient in Data and MarTech and its foundational role as a key driver of digital transformation, you will collaborate with colleagues across different departments, industries and geographies. In doing so, you will ensure that solutions we bring to market are increasingly data-driven, while also helping to identify new business opportunities and customer growth. This leadership position requires a blend of strategic thinking, technical expertise, and effective solutioning skills.
*This role can be located almost anywhere in the U.S.

What you will do:

• Deliver Data & Martech strategy consulting engagements to drive impact and best in class solutioning for our clients and ensure a future-ready data foundation to enable their digital business & marketing transformation.
   
• Assess & analyze our clients’ key business priorities and related data & martech capabilities to guide them on their journey to higher customer data, intelligence & marketing maturity, that integrates marketing technologies with advanced data, identity & insights capabilities to drive business growth.

• Develop tailored recommendations leveraging best practices for the use of customer data & intelligence through a state-of-the-art martech stack including the effective use of customer data platforms & data management tools, the assurance of data quality & governance, a scalable ID strategy, pervasive consent & preference management, effective activation, data clean rooms and measurement.

• Deliver findings and recommendations in standardized deliverables, including prioritized use case profiles, current state data, tech and privacy capability assessments, future state design, gap analysis, solution architectures, requirements, activity prioritization, RACIs and actionable roadmaps.
   
• Work in a cross-functional team of data strategists, data analysts, experience and technical experts in client engagements, incl. SME’s & solution architects from our primary tech partners.
   
• Stay up-to-date with industry trends, leading practices, and emerging technologies to ensure our services remain cutting-edge.

What you will have:

• BA/BS in a related field or equivalent work experience.

• 5+ years of professional experience in strategic consulting with a focus on data strategy and Martech, with a solid track record in digital marketing and data-driven strategies.

• Proven experience in successfully delivering projects that enabled growth and drove measurable impact for clients.
   
• Proven experience in customer data (1P, 2P, 3P) as key asset in a marketing context, for marketing innovation and transformation as well as enterprise adoption. Experience in data-driven marketing, campaign development, measurement, and optimization.
   
• Experience with the Martech ecosystem, Customer Data Platforms, respective tools (ETL, Processing, marketing automation etc.), data management platforms (Databricks, Snowflake, Cloud), Journey Orchestration & measurement tools.
   
• Experience designing and supporting the implementation of "data-driven" decision-making processes and understanding their business implications using quantitative and analytical skills
   
• Experience in interpreting business challenges from non-technical individuals and translate them into data requirements and strategic recommendations
   
• Experience working in cross-functional teams and interacting with various stakeholders (business, IT, operations, design, etc.) to understand business requirements and identify value-add opportunities for data usage, data products, and analytics solutions
   
• Excellent interpersonal, organizational, communication and presentation skills

• Experience working in intercultural and interdisciplinary project teams (onshore, nearshore, offshore)

Nice to have, yet highly beneficial:
 

• Experience in Media and AdTech
   
• Knowledge of web/app tracking solutions (e.g., Adobe/Google Analytics), data visualization tools (e.g., Power BI, QlikSense, Tableau), and/or ML, statistics, or empirical economics
   
• Knowledge of digital touchpoint data such as cookies, identities, deviceIDs, jQuery, etc.
   
• A quantitative background, f.ex. in Business Informatics, Business Science, Informatics, Computer Science, Economics (with some technical experience)

#GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.