Customer Intelligence Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Customer Intelligence Manager (Insights Business Partner) acts as an internal consultant to the business and the primary point of contact for customer truths, fostering collaboration to drive informed decision-making and actionable strategies. This role requires skillful stakeholder management and end-to-end execution of research studies may involve various approaches such as surveys, focus group discussions, and other emerging methodologies.

ROLES AND RESPONSIBILITIES

• Stakeholder Management: Engage various stakeholders (including executives, leaders, etc.) and understand their  business challenges and opportunities, help them identify research objectives, provide data-driven solutions and strategic recommendations.

• Data-Driven Storytelling: Leverage multiple data sources to create comprehensive narratives that simplify complex business issues into clear, actionable recommendations.

• Business Growth Focus: Identify and unlock new business opportunities by crafting compelling stories from ad-hoc research projects using diverse methodologies.

• Presentation of Research Findings: Communicate  complex data and insights in a clear, concise, and engaging manner through presentations, reports, ensuring that stakeholders understand the implications of the research findings.

• Cross-Functional Collaboration: Work in tandem with other teams (customer data analytics, portfolio management, strategy, etc.) to gather comprehensive data and insights that drive strategic decisions, innovation, and enhance customer experiences.

KPIs:

• Market Research Effectiveness: Accuracy, relevance, and the extent to which research findings lead to actionable recommendations and subsequent business actions

• Market Research Time & Cost Efficiency: Ability to deliver high-quality insights and actionable data while minimizing the expenditure of time, money and other resources.

• Data Accuracy and Reliability: The precision and reliability of the collected and analyzed data, ensuring that the information provided is trustworthy and valuable for strategic decisions

TOP 3-5 DELIVERABLES:

• Comprehensive issue-based studies

• Fundamental and exploratory studies

• Ideation / Action-planning Workshops

SKILLS:

Soft:

• Naturally curious, resourceful, creative, and self-motivated.

• Agile problem-solving skills with a test-and-learn mindset and ability to learn quickly from failures.

• Flexibility and adaptability to respond to change, embrace ambiguity, and adjust to new situations rapidly.

Hard:

• Technical Proficiency: Competent in using various data analysis and visualization tools for market research

• Data Visualization: Expertise in creating impactful visual representations of data

• Programming (will be an advantage): Basic skills in programming languages such as Python and R for data analysis and visualization

• Statistical Analysis: Proficiency in using advanced statistical techniques

• Research Design: Ability to design effective research programs, particularly for B2B requirements

COMPETENCIES:

• Analytical Thinking: Strong numerical and analytical skills applied in a commercial context, with the ability to derive insights and recommendations from complex data.

• Technical Proficiency: Competent in using various data analysis and visualization tools, programming languages, and big data platforms.

• Communication: Excellent verbal and written communication skills to convey research findings and recommendations clearly and concisely.

• Problem-Solving: Agile problem-solving skills with a test-and-learn mindset, capable of learning quickly from failures and adapting solutions accordingly.

• Creativity: Resourceful and creative in designing research methodologies and interpreting data.

• Collaboration: Ability to work effectively with cross-functional teams, building strong relationships with stakeholders.

• Adaptability: Demonstrates flexibility and agility, able to respond to change, embrace ambiguity, and adapt to new situations rapidly.

• Curiosity: Naturally curious with a strong desire to explore new ideas, trends, and methodologies.

HIRING REQUIREMENTS:

Educational Background: 

• Bachelor's Degree in Behavioral Science, Psychology, Statistics, Business Economics, or other social sciences.

Work Experience & Level of Knowledge

• At least 5 years of experience in market research, with a strong focus on client servicing and custom resear

• Experience in both consumer and B2B research (qualitative and quantitative)

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.