Head of Field Marketing

📍 Location: New York 🏙️ Office requirement: Hybrid, 2x office days 📝 Employment type: Permanent  

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Field Marketing to play a key role in our marketing team in New York. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing? 🤔

As our Head of Field Marketing you’ll you will be responsible for leading a strong, global team of field marketers, aligning with our revenue team and delivering against revenue targets. As a Go-to-Market leader, you’ll work closely with our global revenue teams and execute strategies focused on driving growth, through both new business and expansion. 

As a key leader in the growth marketing team, you and your team will work closely with our partners in revenue to design, implement and execute marketing programs that generate qualified leads and accelerate the progression of opportunities in the sales pipeline. You’ll be responsible for shaping the annual event strategy, creating and executing demand campaigns and managing account-based marketing initiatives, whilst monitoring performance and reporting on results. 

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

 

What do I need to bring with me? 🧳

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

👉 Experience with field marketing, ABM, digital marketing and working with demand gen teams. 👉 Experience owning a revenue target and developing highly collaborative partnerships with Revenue to achieve business targets. 👉 Experience providing strategic guidance and leadership to talented and ambitious marketing managers. 👉 Understanding of the SaaS buying process. 👉 Experience working in multiple global locations on events with a focus on EMEA, the US and APAC.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps 👟

👉 Preliminary phone call with the Talent Team (no video required) 👉 First video interview with the hiring managers  👉 Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI? 👀

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits. 

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

 

What’s in it for me? 🎁

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get

🌴 Tons of days off: 23 days’ annual leave | End-of-year office closures | Unlimited sick days

💸 More than a great salary: Employee share scheme | Health insurance  at only $1 a month, plus dental and vision insurance | Automatic 401k enrollment 

🧘 Great work-life balance: Flexitime | Early Friday finishes | Work-from-anywhere options | ‘Work from home’ budget

🏡 Family-focused flexibility: Carer days | Enhanced parental leave 

💪 A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

🌎 A commitment to the community: DE&I committee | Volunteer options | 100% donation matching 

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

AI Statement 

GWI’s success is driven by our agility, energy, scaleup spirit, and commitment to data-driven innovation, and we expect the same from our candidates.

AI tools, like large language models (LLMs), are integral in our world today, and we understand you may use them to support your interview process. All we ask is that you maintain authenticity and transparency by indicating how you used AI.

Be creative, be yourself, and let your individuality shine. Remember - these tools should complement your skills, not replace them.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture. 

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.

We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

 

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