Senior Business Intelligence & Data Analytics Lead

Job Information

Job Code: 99930895

Job Family: Marketing

Job Function: Marketing Management

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits.

Avaya contact center and communications solutions help power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create.

The richness of Avaya’s global team diversity is our greatest strength, and we are committed to being a workplace where authenticity and individuality are celebrated and different perspectives are embraced. Learn more at www.avaya.com.

Experience

5 - 8 Years of Experience

ABOUT THE OPPORTUNITY

• As the Senior Business Intelligence & Data Analytics Lead, you will be responsible for transforming data into actionable business insights that shape Avaya’s marketing strategies.
• This role focuses on analyzing complex datasets, identifying trends, and providing recommendations through compelling presentations. Your key focus will be on using data to develop strategies, presenting insights to senior leadership, and ensuring that marketing teams have the information they need to make informed decisions.
• This position requires a strong background in business analysis, data visualization, and strategic thinking. You will collaborate with marketing, sales, and executive teams to deliver business intelligence reports and dashboards that inform key business decisions. The role demands business acumen and experience in handling data storytelling to support cross-functional teams.

SKILLS AND COMPETENCIES

• Strong business acumen with the ability to convert data into actionable business insights.
• Advanced Excel and data visualization skills, with proficiency in tools such as Power BI, Tableau, or Sigma.
• Ability to perform complex data analysis and communicate results in clear, compelling presentations.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and senior executives.
• Moderate knowledge of Python and SQL for data analysis and manipulation is a plus but not required.

ABOUT THE RESPONSIBILITIES

Business Analysis & Insights:

Analyze complex marketing and sales datasets to generate insights that drive decision-making at the executive level.
Identify key trends, patterns, and opportunities by interpreting large volumes of data across multiple sources such as CRM, marketing automation tools, and digital platforms.
Develop insightful reports and actionable recommendations to improve marketing performance, optimize campaigns, and refine lead-generation strategies.

Data Storytelling & Presentation:

Present findings to senior leadership in a compelling and easy-to-understand format, translating complex data into clear, actionable business insights.
Build dashboards and visualizations using tools like Power BI, Tableau, or Sigma that allow stakeholders to monitor KPIs and make data-driven decisions.
Support Quarterly Business Reviews (QBRs) by preparing strategic reports that highlight marketing’s contribution to business growth and align with corporate objectives.

Strategic Planning & Business Recommendations:

Leverage data to advise on marketing strategies and initiatives that will maximize business impact, including recommendations for optimizing campaigns, improving lead quality, and aligning marketing with sales objectives.
Collaborate with cross-functional teams to understand business challenges and provide data-driven solutions that address key business objectives.
Lead strategic projects to explore new market opportunities or optimize current business practices by conducting data-driven research.

Dashboard Development & Business Intelligence Reporting:

Build and maintain business intelligence dashboards to track key performance metrics, providing actionable insights to marketing and sales teams.
Create custom reports for ongoing monitoring of lead flows, conversion rates, and pipeline contributions.
Ensure that reports are aligned with business goals and can be easily interpreted by non-technical stakeholders.

Collaborative Data-Driven Approach:

Act as a liaison between marketing, sales, and executive leadership, ensuring that data insights are shared and leveraged across departments to make informed business decisions.
Develop automated reporting processes that streamline workflow, reducing manual data handling and improving real-time access to insights.

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Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason. You may also review the Avaya Global Privacy Policy (accessible at https://www.avaya.com/en/privacy/policy/) and applicable Privacy Statement relevant to this job posting (accessible at https://www.avaya.com/en/documents/info-applicants.pdf).