Business Analyst - Digital Ad Ops

Company Description

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

Job Description

The Business Analyst - Digital Ad Ops role is exciting for those willing to play an integral part working within a team to solve strategic, operational challenges on behalf of clients relating to digital advertising campaigns. The Business Analyst will drive the performance of digital advertising campaigns by working cross functionally to bridge marketing data and our Digital proprietary expertise with quantitative, fact-based analytical approaches. The role guides clients in defining and refining strategies relating to digital marketing (display advertising, digital video and mobile), marketing optimization and strategy, and marketing spend effectiveness and marketing ROI, and customer insights.

Responsibilities:

• Analyze existing campaign performance including optimizations to deliver optimal benefit for client specified KPI’s 
• Work with Media Solutions, Account Managers, and Campaign Managers on defining and refining plans/strategies relating to campaigns in both pre-sale and post-sale stages 
• Identify areas to further campaign and/or system improvements and partner with Engineering, Data Science and Product teams to develop solutions 
• Monitor existing campaign impact on the Digital operating guidelines for margin and profitability 
• Thorough understanding of markets and sales opportunities for the company’s products 

Qualifications

• 1+ years demonstrated success in any of the following: digital ad ops, digital analytics, digital account management, digital ad buying or demand side platforms required
• Strong problem-solving skills, organizational skills, and communication (written and oral) skills
• Knowledge of desktop software such as Microsoft Word, Excel, and PowerPoint
• Experience using JIRA, Confluence, Salesforce, Grafana, Tableau, Python or SQL a plus
• Ability to analyze large amounts of data and develop solutions through identifying actionable trends.
• Desire to identify gaps in workflow or efficiency gains and help or lead the development of tools/processes to improve workflow.
• Broad understanding of current digital marketing trends, their impact on business strategies, and their implications in creating and sustaining a competitive advantage

Additional Information

The national pay range for this role is $52,500 to $93,400/ year. The pay range may be slightly lower or higher based on the geographic location of the hired employee. The actual pay offered may vary based upon, but not limited to: education, skills, experience, proficiency, performance, shift and location. In addition to base salary, depending on the role, the total compensation package may also include participation in a bonus, commission or incentive program. RRD offers benefits including medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with match, life insurance and other voluntary supplemental insurance coverages, plus tuition assistance, maternity leave, adoption assistance, and employer/partner discounts.

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RRD is an Equal Opportunity Employer, including disability/veterans