Media Data Analyst

Company Description

Founded in 1994, the PlowShare Group (PlowShare) works exclusively with nonprofit organizations, government agencies, and their partners.  Our mission is to harness the power of communications for social good. Our core expertise as a full-service communications agency and consultancy includes unique capabilities in Public Service Announcement (PSA) creative development, distribution services, and monitoring and reporting. 

Acquired in 2017 by Publicis Groupe, PlowShare now brings the full suite of marketing services to our clients and an array of career path options to our employees. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One"​.

Job Description

At the PlowShare Group, Analytics is a mission-driven practice. Not only are we providing best-in-class solutions in data and measurement, but we are motivated to change the world for the better.

PlowShare’s clients are in government, public service and non-profits – and every one of them has a specific aim. In Analytics, we share those aims, and we create insights that help make for stronger, more impactful organizations. While our core work includes media reporting, we also include business and brand intelligence reporting.  Our goal is to deliver data-driven findings as a force in rebuilding trust between our core institutions and the people that they serve.   

Reporting to SVP of Data Innovations, PlowShare’s Media Data Analyst will be responsible for the ongoing updating of various reports, while assisting in measurement planning, data strategy and insight creation. At Plowshare, transparency is key to our success and in this role, you will have the opportunity to apply your data and analytics experience to develop automated live dashboards and influence media planning and operations for clients and internal teams.

Key Responsibilities:

• Collect and analyze media data from various sources, including social media, traditional media, and digital platforms.
• Assist in the preparation of detailed reports and presentations for internal and external stakeholders.
• Support the development and implementation of media strategies based on data insights.
• Collaborate with the media team to optimize media campaigns and measure their effectiveness.
• Utilize media analytics tools and software to extract meaningful data and insights.
• Participate in team meetings and contribute ideas for improving media analysis processes.

Qualifications

Required Skills:

• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in Microsoft Excel, including advanced functions and data visualization techniques.
• Proficiency in Lookr Studio, Tableau, PowerBi or similar data visualization tools.
• Basic understanding of media metrics and key performance indicators (KPIs).
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and time management skills.
• Ability to work both independently and as part of a team.
• Familiarity with media monitoring and analytics tools (e.g., Google Analytics, Adobe Analytics, social media analytics platforms) is a plus.

Preferred Qualifications:

• Prior internship or work experience in media analysis, market research, or a related area.
• Knowledge of digital marketing principles and practices.
• Understanding of social media platforms and their analytics.
• Experience with Google Ads, Campaign Manager 360, and other Google Marketing Platform tools.

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Plowshare is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. 

All your information will be kept confidential according to EEO guidelines.

Compensation Range:  $52,500 - $69,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2024.