Marketing Analyst

See yourself at Twilio

Join the team as our next Marketing Analyst, Marketing Strategy & Analytics on the Twilio Communications Marketing team.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

This position is needed to serve as an advisor for our Field Marketing, Third Party Events & ABM motion. This person plays a key analytical role in building frameworks for reporting measurement & using our data to develop audiences based on Marketers business needs. In this job you will act as one of Marketing’s Business Analysts for our sales funnel driven motions. Success in this role is stakeholders taking your data-driven insights and crafting future strategies that improve marketing performance.

Responsibilities

In this role, you’ll:

• Act as the business performance communication bridge between the Analytics team and key Marketing & GTM Stakeholders (Field Marketing, Third Party Events, ABM & Sales Strategy ) 
• Help identify reporting needs & audience selection. Collaborate with Marketing Operations to identify scalable reporting processes. Work with Data Science & Engineering to ensure data sets we generate for KPI reporting can be easily manipulated.  
• Assist in the compilation of bi-weekly & monthly reports for the broader Marketing team. Work with main stakeholders on pairing insights with corrective actions. 
• Own the creation and maintenance of current and future dashboarding requests for assigned stakeholders. Excellent quantitative modeling, statistical analysis experience and problem-solving skills.
• Work with data across multiple systems including but not limited to Salesforce, Twilio applications, Google Sheets & Marketo. 
• Work with regional counterparts to construct narratives and build cohesive storytelling across the Marketing Funnel. 
• Condense complex concepts and analysis into clear and concise takeaways that drive action.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Must be a self-starter, highly motivated, able to shift directions quickly when priorities change
• Strong analytical and problem-solving skills with clear examples of using data actively for measurement, ROI analysis and recommendations
• Embrace change with a positive attitude & bias towards action based learning. 
• Prior experience with reporting & analytics within Marketing Analytics/Operations, Sales Analytics, Finance
• 1-2 years of experience in a Marketing, Sales or Go-To-Market adjacent role. 
• 2+ years of experience using analytics to drive meaningful business results. 
• Ability to use scripting languages (Python, R,) to create predictive/statistical models on marketing performance analysis.

Desired:

• Tableau or other BI platform experience building visuals for Executive reporting. 
• Consulting, Sales or other customer facing experience working across a wide range of stakeholders.

Location

 This role will be remote but is not eligible to be hired in San Francisco, CA, Oakland, CA, San Jose, CA, or the surrounding areas.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, Washington and Washington D.C. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado or Washington D.C.: $92,800 - $116,000.
• Based in New York, Washington State, or California (outside of the San Francisco Bay area): $98,320 - $122,900.
• Based in the San Francisco Bay area, California: $109,200 - $136,500.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. 

Applications for this role are intended to be accepted until September 30, 2024 but may change based on business needs.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodation@twilio.com.