Senior Associate - Business Analyst

About us:Head Digital Works Private Limited is self-funded and profitable growth stage company and prides itself as being one of the few consistently profitable enterprises in the technology start-up ecosystem with a 50% YoY growth rate. What started out as an online rummy only business, Head Digital Works today is a global group with media and technology interests with fantasy sports, social gaming and cricket.com in its portfolio.
Our businesses:With a current user base of over 50 million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a user's fingertips.
A23 (Gaming) - The pioneer of online skilled based gaming in India, A23 is the group's marquee real-money business. Over 30 million registered players have reposed their trust in the brand for more than a decade which has delivered over 8 years of profitability to Head Digital Works.
Cricket.com - We are aggressively developing a fan centric cricket platform at the intersection of big data, simplified design and gamification.

Position Overview

• Business Analyst will play a pivotal role in optimizing customer acquisition strategies and ensuring the long-term success of our organization. This individual will work closely with cross-functional teams to analyse data, identify trends, and develop actionable recommendations to drive customer acquisition, retention and loyalty initiatives.

Responsibilities

• Data Analysis:
• Utilize various data sources to analyse customer behaviour, transactional data, and other relevant metrics.
• Identify patterns, trends, and anomalies in data to uncover insights into customer retention and attrition.


• Reporting and Visualization:
• Create and maintain regular reports and dashboards to monitor key acquisition & retention metrics.
• Visualize data effectively to communicate insights to stakeholders.


• Customer Segmentation:
• Segment customers based on their behaviour, preferences, and demographics to tailor retention strategies.
• Collaborate with analytics and product teams to develop targeted campaigns and offers.


• Predictive Modelling:
• Build predictive models to forecast customer retention and attrition rates.
• Use predictive analytics to identify at-risk customers and recommend proactive measures.


• Collaboration:
• Work closely with the Retention Team, Customer Support and Product Development teams to align strategies and goals.
• Collaborate on the development of acquisition & retention initiatives and campaigns.


• Continuous Improvement:
• Stay updated on industry best practices and emerging trends in customer acquisition & retention.
• Continuously improve analytical processes and methodologies to enhance the effectiveness of acquisition & retention strategies.

Responsibilities

• Bachelor's degree in Business, Statistics, Economics, or a related field. Master's degree preferred.
• Proven experience as a Business Analyst or Data Analyst with a focus on customer retention.
• Proficiency in data analysis tools and languages (e.g., SQL, Python, R, Excel).
• Strong analytical and problem-solving skills.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Knowledge of customer segmentation and predictive modelling techniques.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and the ability to meet deadlines.

Why Join Us:
●      Pioneering Legacy: Join a leading company in the real money gaming industry with an 18-year history. For the past decade, we have consistently achieved net profitability, boasting an average annual profit growth of 30%.●      Collaborative Innovation: Work in an environment that values creativity, collaboration, and excellence.●      Career Growth: Enjoy opportunities for career advancement and professional development in our rapidly expanding company.