SSr Data Analytics MKT KTBO-MX-CDMX

At Globant Gut, we are looking for a semi-senior person in Marketing Data Analytics to join our team in the position of Data, Analytics & Martech Analyst.

We are a comprehensive creative agency with regional reach and the ingenuity needed to succeed in this digital world. We have a team of bold and intelligent individuals, determined to create communication for all kinds of brands, taking them where they need to be.

If you are passionate about data analysis to turn it into meaningful information that drives strategic marketing decisions, we are looking for you. We seek a talented and motivated analyst to be part of the Data, Analytics & Martech team, who will be responsible for collecting, analyzing, and interpreting data related to our clients' retail media and e-commerce operations to identify trends, opportunities, and recommendations that contribute directly to their strategic decision-making.

You will get the chance to:

• Work closely with retail media and e-commerce teams to understand their priorities and analytical needs.
• Create and manage BI and analytics solutions that turn data into insights. Develop dashboards and reports using tools like Power BI, Tableau, or similar.
• Track key business metrics and provide actionable insights to stakeholders to support executive decision-making.
• Help stakeholders identify new opportunities through data analysis.
• Segmentation to personalize marketing campaigns.
• Classify, organize, and analyze data from multiple sources to identify patterns, trends, and opportunities in sales, customer, product, and channel data.
• Conduct ad hoc data analysis to provide timely and practical recommendations 
• based on the results of executed actions.
• Stay up to date with the latest tools, techniques, and best practices in data analysis within the marketing and e-commerce ecosystem.
• Generate quantitative and qualitative analyses focused on marketing research and different research techniques.
• Conduct in-depth analysis of marketing and sales data, identifying trends, competitors, sentiments, and consumer insights that are relevant to the brand, industry, and target audience.
• Monitor online conversations and sentiment analysis.
• Develop quantitative research to understand brand, product, competition, and audiences.
• Combine reporting, search, listening, and market study methodologies to develop campaign strategies.
• Establish KPIs, benchmarks, and objectives to measure the effectiveness and impact of our clients' various marketing initiatives.
• Collaborate with multidisciplinary teams including internal stakeholders and client stakeholders to align data analysis and research activities with the client's strategic objectives.

What will help you suceed:

• At least 1 year of proven experience in Digital Marketing, E-commerce, Advertising, and related data analysis.
• Understanding and interest in Digital Marketing, E-commerce, Content, Advertising, consumer behavior in media, and global economic trends.
• Intermediate Excel skills.
• Experience in building analyses and reports with data visualization tools such as Power BI, Tableau, or Looker.
• Excellent problem-solving skills.
• Basic-intermediate experience with web analytics tools such as Google Analytics, Adobe Analytics.
• Basic SQL queries, conditions, and data cleaning processes is a plus!
• Experience with data platforms focused on digital marketing (Emplifi, Semrush, Supermetrics, Dataslayer, etc.) is a plus!
• Experience with Google BigQuery, MySQL, etc. is a plus!
• Experience with social listening tools such as Sprinklr, Brandwatch, Sprout Social, etc. is a plus!

#LI-Hybrid

Are you ready?