Marketing Data Analyst

Location:

Toronto, Ontario – Hybrid (3 days/week in office)

Company:

Mattamy Homes Canada

Department:

Marketing, Canadian Central Office Division

Employment Type:

Full-Time

Reports to:

Vice-President, Marketing

When it comes to forward-thinking homebuilding and thoughtfully planned communities, Canadians think of Mattamy Homes. And that success is centred on a foundation of great people, because our team is as solid as they come. At Mattamy, we are optimistic, hardworking and supportive. Together we learn and grow as we strive to create a positive impact in the homebuilding industry. Contributing to the Mattamy Way means being surrounded by caring people who encourage you to be exactly who you are. It means your opinion is invited and your contributions count. And it means a career filled with pride, knowing you’re part of an environmentally-conscious, action-oriented organization with big plans for the future. The opportunity to bring the future of living to homeowners based on what Canadians value is exciting – and we’re making it happen.

Learn more about what makes working at Mattamy special and our award-winning culture.

What we offer

The Marketing Data Analyst, reporting directly to the Vice-President, Marketing, will be a proactive and strategic business partner. This role is expected to help shape the data analytics capabilities of Mattamy’s marketing team. Building out our reporting capabilities, digging into trends, and suggesting solutions for the business form the core of this role. The Marketing Data Analyst will partner with stakeholders throughout the business as a consultant and subject matter expert. You will use storytelling skills to persuasively communicate your recommendations to leadership.

What you’ll do

• Provide data-driven insights and recommendations to support strategic business decisions.
• Analyze trends of campaign performance to provide actionable insights that support growth strategy
• Translate complex data into understandable and actionable insights for non-technical stakeholders.
• Identify opportunities for process improvements and implement best practices in decision analysis.
• Articulate and deliver on a comprehensive reporting strategy for various channels, including but not limited to Media, Email, Website, Social, Sales, Traffic, CRM
• Develop and present compelling stories from data findings, providing clear, actionable insights to the Marketing organization and other stakeholders.
• Collaborate with cross-functional teams to ensure data-driven decision-making and enhance the efficacy of Paid Media approaches.
• Media (strategy & support, paid search, paid social, tracking & tagging)
• Search Engine Optimization for paid media, social, and website.
• Research marketing industry best practices; bring forward new ideas contributing to strategy optimization

What you bring

• A Bachelor's Degree in Marketing, Commerce, Business Administration, Data Management, or a related field.
• 3 - 5 years of experience with data management and/or business analytics, in a Marketing environment.
• Demonstrated experience using Power BI, Google Analytics and Microsoft Dynamics,
• Experience with analyzing and reporting on digital marketing performance, such as effectiveness, trends over time and market changes.
• Ability to build relationships and collaborate with departments across the organization.
• Awareness and understanding of current and future industry trends, technology and best practices related to marketing efficiency & efficacy
• Strong communication skills, with the ability to present data insights to non-technical stakeholders clearly and concisely.
• Ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities.

We encourage applicants who meet most of the role requirements to hit that submit button and apply! It’s okay if you don’t have 100% of the requirements. If you’re the right candidate, we’ll help you learn and grow.

Who we are

Mattamy Homes is the largest privately owned homebuilder in North America, with 40-plus years of history across Canada and the United States. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In Canada, our communities stretch across the Greater Toronto Area as well as in Ottawa, Calgary and Edmonton.

Be yourself. We want it that way.

At Mattamy, we're passionate a​b​​out creating and promoting a diverse and inclusive environment where everyone ​can do their best work.  Diversity and inclusion are important to the work we do to support our homebuyers, colleagues, and communities. From how we build our teams to cultivating our leaders, we're on a journey toward a welcoming, barrier-free culture for everyone. ​​​​

Mattamy Homes Canada is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us on your application and we will work with you to meet your needs.

Qualified applicants will be contacted directly by the Talent Acquisition team.