Manager, Ads and Marketing Data Science
Tasks
- Adopt AI enabled tools with governance and data integrity
- Build incrementality and lift testing frameworks
- Connect measurement to marketing science ecosystem
- Contribute hands on to high leverage problems
- Drive marketing experimentation
- Lead marketing measurement strategy
- Manage and coach data scientists
- Set technical direction for production analytics
- Translate technical findings into business recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Airflow | Attribution | Behavioral analytics | Clickstream analytics | DBT | Data Integrity | Databricks | Experimentation | Forecasting | Incrementality | Lift testing | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Production Analytics | Python | R | SQL | Snowflake
Education
N/A
Roles
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