Senior Data Analyst (GA4)

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom and food and beverage destination Hypebeans.
We are seeking a Senior Data Analyst  with expertise in Google Analytics 4 (GA4) to drive data-informed decision-making and help shape our digital growth strategies.

Responsibilities:

• Collaborate with departments to define key analytics questions, identify meaningful metrics, and ensure robust measurement methods.
• Analyse complex data sets—transactional, web, and behavioural—using GA4 to uncover trends and insights.
• Apply segmentation and data mining techniques to inform strategy, optimising growth funnels and audience engagement.
• Translate data insights into actionable recommendations, delivering visual reports, dashboards, and presentations.
• Maintain and update performance dashboards, ensuring teams have access to real-time data insights.

Requirements:

• 2+ years of experience in retail or e-commerce data analysis.
• Expertise in Google Analytics 4 (GA4) with a strong understanding of growth funnels, acquisition, and marketing attribution.
• Proficiency in SQL and Python for advanced data analysis.
• Experience with advertising tools like AdWords, Facebook Ads, and GDN.
• Advanced skills in data visualisation tools such as Google Data Studio
• Knowledge of DMP or CDP platforms preferred.
• Familiarity with Chinese social media platforms (WeChat, Weibo, Douyin) is a plus.
• Strong ownership mentality, adaptability, and excellent communication skills.

If you think you’ve got what it takes, please provide your cover letter, CV and expected salary.
This position is remote. Candidate must be eligible to work in Serbia.
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