Customer Insights Analyst

We are seeking a highly analytical and detail-oriented Customer Insights Analyst to join our team. The ideal candidate will be responsible for gathering, analyzing, and interpreting customer data to generate actionable insights that drive strategic decision-making. This role will focus on understanding customer behaviors, preferences, and trends to support operational strategies, product development, and business growth.

Position Responsibilities may include, but not limited to

• Data Collection & Analysis: Gather, process, and analyze large datasets from various sources (CRM, surveys, website analytics, social media, etc.) to understand customer behavior and market trends
• Reporting & Visualization: Develop dashboards, reports, and visual presentations to communicate customer insights effectively to stakeholders across the organization
• Customer Segmentation: Identify and analyze customer segments, providing detailed profiles that inform targeted customer experience and product strategies
• Trend Identification: Monitor customer trends, feedback, and preferences, and deliver insights that drive operational capabilities, customer experience development, and overall business strategy
• Stakeholder Collaboration: Work closely with operations, sales, product, and other teams to align customer insights with business goals and initiatives
• Research & Surveys: Design and execute customer surveys, interviews, and focus groups to gather qualitative and quantitative data on customer satisfaction, loyalty, and product usability
• Forecasting & Prediction: Use predictive analytics and modeling techniques to anticipate customer behaviors and market opportunities

Required Skills and Experience

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related field
• 2+ years’ experience in customer insights, data analysis, or a similar role
• Proven experience working with large datasets and data visualization tools (Power BI, Access, etc.)
• Proficiency in data analytics tools such as SQL, Excel, and statistical software (e.g., R, Python)
• Experience with CRM systems and survey platforms
• Strong quantitative and qualitative analytical skills, with the ability to interpret data and translate it into actionable business recommendations
• Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely
• Strong problem-solving abilities and attention to detail
• Ability to work collaboratively in cross-functional teams while managing multiple projects simultaneously

Preferred Skills and Experience

• Experience leveraging generative AI tools (Chat GPT, Azure AI, etc.)
• Familiarity with marketing analytics tools (Google Analytics, Adobe Analytics)
• Experience in customer journey mapping, UX research, or consumer psychology
• Knowledge of machine learning techniques for customer data analysis
• Experience in a fast-paced, agile environment

Physical Requirements

• Repetitive motions that include the wrists, hands and/or fingers
• Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
• Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus