Senior Media Research & Insight Analyst

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. 

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. 

We Move People, and People Move Us!

Job Description

Responsible for providing day-to-day support to our team with efficient, thorough, and thoughtful market data analysis and research that serves as the foundation for insights-driven advertising campaigns and the development of digital products and services.

Qualifications

KEY FUNCTIONAL RESPONSIBILITIES

• Creates data reports based on client needs (e.g. Kantar reports), Creates dashboards, PowerPoint presentations, reports, pivot tables, and deep dives, that the client might request on short notice, deep understanding of data mark points and insights to identify problems in data processing and able to improve the process for data organization
• Supports in the creation of clear and organized presentations, compiles and creates insights from the analyzed data
• Assists in the development and documentation of best practices to improve operational efficiency and accuracy within the group, POC for Junior team members

QUALIFICATIONS:

•  2-3 years of work experience preferred, in marketing or research team, business analysis, or reporting.
• Fluent in English C1 or higher.
• Experience in KANTAR Media Products and/or Nielsen
• Experience in Digital advertising principles (Channels, Strategy Objectives, KPIs, Vocabulary & Terminology
• Experience in the use of Data visualization tools (Datorama, Tableau, DataStudio, etc...)
• Advanced knowledge of MS Office applications like MS Word, MS Excel, and MS PowerPoint.
• Analytical thinking.
• Exceptional writing, communication, and presentation skills.
• Customer service and client-facing and working with external teams
• Experience in creating advanced segment analysis reports, report automation, strategic insights elaboration, and developing/improving processes

Additional Information

• Employee engagement activities and events
• Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
• Find your path Program
• You will have a coach that will support and help you grow
• Level up Program