Senior Data Analyst, Product & Marketing Insights

Who We Are

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents. 

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change. 

The Opportunity

Good Inside is looking for an innovative storyteller and a pragmatic Senior Data Analyst, Product & Marketing Insights who can turn data into actionable business recommendations. You'll work closely with our Head of Data, collaborating across teams to drive real-world impact. We need someone who can cut through the noise, identify what truly matters, and communicate insights in plain English. If you're passionate about using data to solve business problems, want to work with a modern data and MarTech stack, and can balance speed with accuracy, we want to hear from you. This is a hybrid role based in Manhattan with three days onsite.

What You’ll Own

• Insight Generation: Analyze qualitative, quantitative, and behavioral data sets to uncover actionable insights that drive business growth and product improvements
• Clear Communication: Translate complex data findings into simple, compelling stories that resonate with both technical and non-technical team members including executive leadership and stakeholders across product, marketing, content, operations, and community
• Prioritization: Focus on high-impact analyses that move the business forward, balancing speed and accuracy
• Stakeholder Collaboration: Work closely with teams across the company to understand their needs, deliver insights that drive action, and educate cross-functional stakeholders to increase data literacy
• Visualization: write ad-hoc SQL queries in response to data requests, and build clear intuitive dashboards (Mode, Snowflake, Amplitude) that make insights easily accessible to the team
• Experimentation: design and analyze experiments to test hypotheses and inform decision-making

 Your Skills & Experience

• You have 5+ years of experience in an analytics role focused on data analytics, marketing, product development (B2C, B2B, Consulting) 
• You have an undergraduate or graduate degree in a highly numerate major (econ, math, stats, analytics, marketing etc) or relevant experience in data and/or business analytics
• Proficiency in SQL and data visualization tools, with a focus on creating clear, impactful reports
• A practical mindset that prioritizes actionable insights over perfect but unused analyses
• Excellent communication skills, with the ability to explain complex concepts in simple terms and tailor your message to different audiences
• Strong business acumen and a keen understanding of how data insights translate to business value
• A bias for action and the ability to work effectively in a fast-paced environment
• Experience collaborating with diverse teams and the ability to build strong relationships across the organization
• A curious and proactive approach to problem-solving, always looking for ways to add value through data
• The ability to balance speed and accuracy, knowing when to dive deep and when a quick analysis will suffice

A Great Candidate…

• You're not just about crunching numbers – you're about solving real business problems
• You can take a complex dataset and quickly identify the "so what?" that matters to the business
• You're comfortable with ambiguity and can provide directional insights when perfect data isn't available
• You're always thinking about the next step: "Now that we know this, what should we do?"
• You're not afraid to challenge assumptions and can back up your recommendations with solid data
• You’re adept at balancing speed with accuracy and are oriented to what will help the team make the best decisions they can with the information available right now 
• You're excited about continuously learning and adapting your skills to drive business impact

What We Offer

• Competitive Compensation: base salary for this role will be $170,000-$180,000 annually
• Company Equity
• Comprehensive benefits package
• Generous time off and work-life balance initiatives
• Flexible hybrid work environment
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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