Lead Product Manager, Customer Acquisition - TikTok Shop - San Jose

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
We are seeking a senior product leader to join our US TikTok Shop User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

Responsibilities:
- Leading one of the directions in the TikTok Shop user acquisition team (E-commerce business) for the US market, including team management, roadmap planning, OKR setting, competitor research, gameplay feature, and incentive or traffic growth strategy development.
- Responsible for core metrics, including the scale of new customers, repurchase rate, average order value, etc., working with the Strategy Planning team to set the goal.
- Work with other product teams, RD teams, and ML teams to develop and deploy incentive strategies, such as coupons, direct subsidies, coins, etc., to increase the user conversion rate.
- Work with the Recommendation Algo team, paid ads team and creator marketing team to increase the traffic of potential users.
- Budget planning and management are needed to direct the budget, determine the best ROI solutions, and allocate budgets between projects to achieve the best global ROI solution.
- Explore revenue growth strategies on the seller side, such as co-budgeting, co-promotion, and incentive design, to improve the User Growth team budget ROI.
- Utilize internal, external, and HQ resources to improve key metrics, including number of new customers, repurchase rate, average order value, etc.

Qualifications

Minimum Qualifications
- Bachelor's degree in Business, Economics, Computer Science, or a related field.
- 5+ years of relevant experience in E-commerce or Product in a technology company.
- 5+ years of experience designing and implementing incentive and subsidy strategies to onboard new customers to a marketplace.
- 5+ years of experience focused on commerce ecosystems, preferably in user growth, promotional tools, user experiences, and more.
- 3+ years of experience managing product teams.
- Strategic and logical thinker with adequate planning, analytical, and problem-solving abilities.
- Proven ability to lead a data-driven team. Capable of in-depth data interpretation and highly data-sensitive.
- Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.

Preferred Qualifications:
- Masters Degree in Business, Economics, Computer Science, or a related field.
- 5+ years of experience leading a team focused on commerce ecosystems, preferably in user growth, promotional tools, user experiences, and more.
- 5+ years of experience managing product teams.


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $210000 - $510720 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​